What is this?
Printed textile with large scale repeating design of kidney shapes: solidl light purple, outlined in light blue, or with a white dotted outline, on a printed black ground.
Why is this important?
Marimekko famously blurred the lines of gendered fashion systems. The Finnish company’s approach to design reflected an interest in youth culture, which questioned conformity and authority. Designers for the Marimekko brand created unisex garments, loose and comfortable leisure wear for women, less restrictive menswear, and fashions suitable for a wide variety of body types.
As a designer for Marimekko, Pentti Rinta created pieces that customers could mix and match to suit their individual tastes. He also designed this textile, titled Heraaminen, with an enormous repeat size of almost 70 inches. With such an unusually large repeat, each dress or blouse could be made with pattern pieces cut from a different part of the design. A variety of unique looks could be cut from the same cloth, giving consumers more agency.