What is this?
Red plastic rectangular typewriter (a); open keyboard with standard alphabet on black keys; two ribbon spools, each with orange button in center; red handle on back. Contoured, rectangular matte red plastic case (b), open on one side, into which typewriter slides; black rubber tab on each side of opening that attach to and secure typewriter.
Why is this important?
Intended by Sottsass, a designer and architect, to be the “antimachine machine,” the Valentine made a vivid statement in a market dominated by somber appliances. The bright red plastic casing brought emotion to the typewriter, differentiating it from business machines and inspiring the literary crowd.
Senior objects conservator Annie Hall opens up the case for the iconic Valentine typewriter, replaces the ribbon, and types a short message. This is a study object, not the same typewriter housed...