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Object Timeline
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1929 |
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2001 |
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2015 |
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2024 |
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Poster, Internationale Economisch-Historische Tentoonstelling (Exhibition of International Economic History)
This is a Poster. It was designed by Hendrikus Theodorus Wijdeveld. It is dated 1929 and we acquired it in 2001. Its medium is block print, letterpress on cream wove paper. It is a part of the Drawings, Prints, and Graphic Design department.
Dutch architect and graphic designer Hendrikus Wijdeveld was an important force in the creation of Dutch modernist design. As an architect, he was a member of the expressionist movement that opposed the De Stijl group. As a graphic designer, he founded and edited the innovative Dutch periodical Wendingen (published between 1918 and 1931), for which he designed most of the covers and layouts. Cooper-Hewitt’s library holds many issues of Wendingen. Wijdeveld’s characteristic bold, decorative, block-like typeforms and ornamental borders, which became known as the “Wendingen style,” influenced Dutch graphic design well into the 1940s.
Wijdeveld also designed posters, some of which have become icons in graphic design history. This 1929 poster, Internationale Economisch Historische Tentoonstelling, is one of his most striking designs. Richly colored in orange, gold and black on cream paper, its ornamental character recalls the decorative style of the Vienna Secession and strongly contrasts with the spare compositions and primary colors associated with the De Stijl movement.
This poster is a strong addition to the museum’s Dutch modernist graphic design holdings and would also complement the museum’s collection of Dutch modernist decorative arts objects. At the time of proposed acquisition, the museum’s Dutch graphic design holdings include: a 1930 calendar by Wijdeveld; R.N. Roland Holst’s 1920 poster, Labor Boards, the stepped architectural frame and block-like decorative ornament of which are typical of the Amsterdam School and preface the designs of Wijdeveld; several examples by Wijdeveld’s contemporary, the De Stijl artist Bart van der Leck; and later 20th-century works by the firm Hard Werken. In light of the influential contribution of Dutch designers to 20th-century graphic design history, the curators feel the museum should strengthen the collection with key examples from the 1920s and 1930s. This acquisition addresses this need.
June 14, 2001
This object was featured in our Object of the Week series in a post titled For the Love of Letterpress.
It is credited Museum purchase through gift of Eleanor and Sarah Hewitt and Jacob H. Schiff and through bequest of Mrs. John Innes Kane .
- Magazine Cover, Wendingen, Frank Lloyd Wright, From Wendingen: maandblad voor...
- lithograph.
- Courtesy of Smithsonian Libraries.
- 1.2013.2
- Poster, Tanzstudio Wulff
- letterpress on white wove paper.
- Museum purchase through gift of Eleanor and Sarah Hewitt.
- 2004-1-1
- Poster, A New Situation - New Tasks for Economic Construction
- lithograph and letterpress on paper.
- Gift of Merrill C. Berman in honor of Ellen Lupton.
- 2014-20-2
Our curators have highlighted 5 objects that are related to this one. Here are three of them, selected at random:
![Here we have a poster with building scene portrayed through an architectural perspective and technical drawing style, using parallel diagonal lines. It includes bold text framing the whole poster and accented red, yellow, and blue. These black and white rectangular, squared, diagonal lines create buildings on a street: the buildings in the middle ground have minimal decoration save for rectangular windows and gray gradation for the walls. Set against a blue sky fading from light blue to dark are are two buildings in the background. They are taller and skyscraper-like, the central having three rows of wide windows, the other on the left being represented only by a three-dimensional rectangle, and no discerning building features except for gradient black to gray wall. On the right side of the poster is the actual foreground, showing the inside of a building's interior, as if the outer wall were cut away for the viewing. The interior cuts into two floors: the most visible floor has a chair, radiator, desk, windows, floor, ceiling, and back wall. The interior's back wall is the accented red color and runs vertically to a barely visible floor beneath. In the visible interior, the floor is the accented yellow color. The top framing text is in black and white, sans serif bold font and reads [Akademisk Arkitektforening, Bygge og Bolig]. Along the right edge is a stout word in the same font [Dstilling]. Mirrored on the left side in a bold but thinner font reads [13end til 29 en de September aaben fra 10 til 10]. The bottom text, in bold serif font reads [FORUM] and tiny, small words to the left reading [chr. cato] and to the right [IB ANDERSON].](https://images.collection.cooperhewitt.org/262710_151fbc96a34f5367_n.jpg "Poster, Bygge og Bolig Udstilling (Exhibition of Buildings and Homes), 1929")
- Poster, Bygge og Bolig Udstilling (Exhibition of Buildings and Homes), 1929
- lithograph on paper.
- Gift of George R. Kravis II.
- 2018-22-32
- Bookplate, From the Books of John Hubley
- screenprint, letterpress on gray wove paper.
- Gift of Susan Lustig Peck.
- 2001-29-45
- Magazine, WERK No. 21: Martin Bedin
- die-cut offset lithography over silver foil on paper.
- Courtesy of WORK.
- s-e-1750
Its dimensions are
64.6 x 50.4 cm (25 3/8 x 19 3/4 in. )
It is inscribed
Printed throughout page, INTERNATIONALE/ECONOMICSCH-HISTORISCHE/TENTOONSTELLING/4 JULI/15 SEPT./1929/SCHILDERNIJEN/MINIATUREN/GOBELINS/DOCUMENTEN/MODELLEN/GRAFIEK ENZ/STEDELIJK MUSEUM/AMSTERDAM [INTERNATIONAL/ ECONOMIC-HISTORICAL/EXHIBITION/JULY 4 TO SEPT. 15, 1929/PICTURES/MINIATURES/TAPESTRIES/DOCUMENTS/MODELS/GRAPHICS/STEDELIJK MUSEUM/AMSTERDAM.
Cite this object as
Poster, Internationale Economisch-Historische Tentoonstelling (Exhibition of International Economic History); Designed by Hendrikus Theodorus Wijdeveld (Dutch, 1885–1987); Netherlands; block print, letterpress on cream wove paper; 64.6 x 50.4 cm (25 3/8 x 19 3/4 in. ); Museum purchase through gift of Eleanor and Sarah Hewitt and Jacob H. Schiff and through bequest of Mrs. John Innes Kane ; 2001-7-1
