Poster, "Schweizerische Stadtbau-Ausstellung (Swiss City Planning Exhibit)", 1928
Lithograph on white wove paper. Museum purchase through gift of Eric Kellenberger Collection, Switzerland and from General Acquisitions Endowment Fund. 2008-33-1.
- Designed by Niklaus Stoecklin
What is this?
A simply constructed three story building in the shape of a Z, signifying the Zurich museum is the single element of this poster; the only ornament is the lettering running over the flat roof. Executed in black, gray and blue with white lettering.
Why is this in our collection?
Niklaus Stoecklin was one of a group of early 20th-century Swiss graphic designers, including Emil Cardinaux, Otto Morach, and Otto Baumberger, who originally trained as painters. While many of these early graphic designers celebrated the Swiss landscape, Stoecklin, with the Germans Ludwig Hohlwein and Burkhard Mangold, focused on manufactured and industrial good and products. Stoecklin studied painting at the Kunstgewerbeschule in Munich, Germany with Alexander Zschokke in 1914 and later at the Allgemeine Gewerbeschule in Basel, Switzerland, where Stoecklin absorbed the lessons of modernism. He created paintings that utilized basic, flat abstract forms and bold compositions, and incorporated these... more