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2010

  • Work on this object began.

2014

2017

  • Work on this object ended.

2019

  • You found it!

Poster, Weltformat 13, 2013

This is a Poster. It was designed by Felix Pfäffli. It is dated 2013 and we acquired it in 2014. Its medium is offset lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

When Felix Pfäffli was asked to design a poster for Lucerne’s 2013 Weltformat Poster Festival, he says he grappled with the "strange duplication" of creating a poster to promote a poster show. Weltformat resolves this dilemma by contextualizing posters as objects in a specific place and time. The composition pictures multiple posters, layered on top of one another as if pasted onto a wall. Each is itself a "strange duplication": a simplified version of an older Pfäffli poster. The view of the posters is fragmented, as every design is visible only through the holes and tears of other layers Pfäffli recreates the appearance of weathered posters in the street. This counterintuitive approach is deliberate. He perceives "a fight between my posters and all the other ones," and explains, "[e]verybody tries to make a clean, beautiful poster. So I designed one that is already destroyed." Though Pfäffli simulates destruction, the surface of his poster is pristine. Rather than distress the poster by hand, he reproduces the effect digitally, in a medium liberated from the "surprises and accidents" of manual design. When displayed in public, Weltformat functions like a trompe l’oeil. Metallic silver ink is used in sections of the background to mimic the steel walls where posters often hang in Switzerland. Pfäffli recalls receiving emails from passersby who were tricked by the illusion. He enjoys confounding his viewers, and generating the "déjà vu effect" of counterfeit reality.

This object was featured in our Object of the Day series in a post titled All Torn Up.

It is credited Gift of Felix Pfäffli.

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Its dimensions are

H x W: 128.1 × 89.5 cm (50 7/16 × 35 1/4 in.)

Cite this object as

Poster, Weltformat 13, 2013; Designed by Felix Pfäffli (Swiss, b. 1986); Switzerland; offset lithograph on paper; H x W: 128.1 × 89.5 cm (50 7/16 × 35 1/4 in.); Gift of Felix Pfäffli; 2014-30-2

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<ref name=CH>{{cite web |url=https://collection.cooperhewitt.org/objects/68731033/ |title=Poster, Weltformat 13, 2013 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=27 June 2019 |publisher=Smithsonian Institution}}</ref>