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Poster, The Core

This is a Poster. It was designed by Shiro Shita Saori. It is dated 2014 and we acquired it in 2014. Its medium is digital print on paper. It is a part of the Drawings, Prints, and Graphic Design department.

For a personal project, Shiro Shita Saori designed a pair of posters as an ode to Japan and the rich history of Japanese poster design. As Bruno Munari half-jokingly wrote, “[t]he old idea in advertising was that a poster should hit you in the eye.” The tradition of Japanese posters that feature an eye-catching circle in the center of their composition is often a nod to the country’s flag, which comprises a stark red circle on a white ground. Of this design structure, Munari wrote that “the disc itself is a form that the eye finds is hard to escape from.” Working within this esteemed tradition, Saori’s poster features the word "JAPAN" repeated six times in white italicized letters against a black ground. A central black circle obscures much of these letters, and is filled with thin white concentric circles, further drawing the eye to the center or, as Munari would say, hitting you in the eye.

This object was donated by Shiro Shita Saori. It is credited Gift of Shiro Shita Saori.

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Its dimensions are

H x W: 103 × 72.8 cm (40 9/16 × 28 11/16 in.)

Cite this object as

Poster, The Core; Designed by Shiro Shita Saori (Japanese, b. 1990); Germany; digital print on paper; H x W: 103 × 72.8 cm (40 9/16 × 28 11/16 in.); Gift of Shiro Shita Saori; 2014-35-4

This object was previously on display as a part of the exhibition How Posters Work.

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<ref name=CH>{{cite web |url= |title=Poster, The Core |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=28 March 2023 |publisher=Smithsonian Institution}}</ref>