Pieter Brattinga, with Willem Sandberg and Wim Crouwel, ranks among the leading figures who helped re-establish Dutch prowess in graphic design in the postwar period—particularly in the 1950s and 1960s. Brattinga and others helped to forge the modern concepts of “functional total design,” which provided distinctive systems of unified visual identity programs for business firms, government agencies, and cultural institutions. Brattinga learned the printing business from his father’s printing firm, De Jong & Co., located in Brattinga’s birthplace of Hilversum, near Amsterdam.

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<ref name=CH>{{cite web |url=http://collection.cooperhewitt.org/people/18051011/ |title=Pieter Brattinga |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=25 October 2014 |publisher=Smithsonian Institution}}</ref>