Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/exhibitions/2318800172/

Herbert Bayer: Bauhaus Master

Herbert Bayer (American, born Austria, active Germany and USA, 1900–1985) was a student and teacher at the Bauhaus. This famous German art and design school, which operated from 1919 to 1933, sought to integrate art, design, and daily life. At the Bauhaus, Bayer experimented with geometry, photomontage, and functional typography to help forge a new approach to graphic design. He applied Bauhaus theories of art and design to commercial practice and promoted the Bauhaus legacy to the public during a prolific career spanning over six decades and two continents. As a student during the early years of the Bauhaus, Bayer utilized hand-drawn letters and basic geometry to create posters, postcards, and murals. In 1925, he became a "young master" at the Bauhaus and established a modernized print shop in the school's new building in Dessau. Here, he deployed photography and machine-based printing to promote the school and its products, such as furniture, housewares, and wallpaper. After leaving the Bauhaus in 1928, Bayer worked in Berlin and in 1938 he left Germany for New York City. He eventually moved to Aspen, Colorado, a town he helped transform into a thriving cultural center. In the United States, Bayer created information graphics, books, advertisements, exhibitions, architecture, and magazine layouts for diverse clients, and he pioneered the field of corporate design. This exhibition marks the centenary of the founding of the Bauhaus in Weimar, Germany, in 1919. Many of the objects displayed in this exhibition, including all the works from the Bauhaus period, have been generously loaned by Merrill C. Berman. In 2015, Cooper Hewitt, Smithsonian Design Museum acquired over 500 pieces documenting Bayer's later career, made possible through a gift from the Taub Foundation. They are presented here to the public for the first time.

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/18728283/

  • Designed by Herbert Bayer
  • offset lithograph on white wove paper
  • communication
  • graphic design
  • advertising
  • abstraction
  • curved
  • grid
  • line
  • symbols
  • winding
  • commercial poster
  • mathematicians
  • mathematics
  • punctuation
  • accountants
  • office workers

Bayer started by creating a realistic drawing of an unfurled printing ribbon in perspective, and then flattened the image to carry the eye along the ribbon’s curving line. His final design for Olivetti’s adding machine plays on the contrasts of opposites: curvilinear vs. straight, three-dimensional vs. flat, color vs. grayscale.

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/907215311/

  • Designed by Herbert Bayer
  • offset lithograph on glossy white paper, folded

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/907215319/

  • Designed by Herbert Bayer
  • offset lithograph on glossy white paper, mounted on black paper with glassine attached
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
  • airplanes
  • photomontage

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/907215339/

  • Designed by Herbert Bayer
  • offset lithograph on white paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
  • photomontage

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/907215577/

  • Designed by Herbert Bayer
  • offset lithograph on glossy white paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
  • biomorphic

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/907215675/

  • Designed by Herbert Bayer
  • offset lithograph on off-white paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
  • biomorphic
  • recycling
  • promotional
  • cardboard
  • newspaper

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/907215711/

  • Designed by Herbert Bayer
  • offset lithograph on glossy white paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
  • recycling
  • promotional
  • cardboard

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/907218857/

  • Designed by Herbert Bayer
  • offset lithograph on glossy white paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
  • military
  • consumers
  • promotional

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/907218865/

  • Designed by Herbert Bayer
  • gravure print on paper
  • vines
  • hands

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/907218867/

  • Designed by Herbert Bayer
  • gravure print on paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
  • eye contact
  • eye

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/907218883/

  • Designed by Herbert Bayer
  • offset lithograph on glossy white paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/941157761/

  • Designed by Herbert Bayer
  • offset lithograph on white paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
  • typography

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/991174015/

  • Designed by Herbert Bayer
  • offset lithograph on glossy white paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/991174243/

  • Designed by Herbert Bayer
  • Manufactured by Container Corporation of America
  • print on cardstock, folded
  • modernism
  • packaging
  • consumers
  • coordinated package design

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/991174247/

  • Designed by Herbert Bayer
  • print on cardstock, folded
  • packaging
  • coordinated package design

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/991174315/

  • Designed by Herbert Bayer
  • offset lithograph on white paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
  • product promotion
  • consumers
  • geometric abstraction

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/991174317/

  • Designed by Herbert Bayer
  • offset lithograph on glossy white paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
  • hair
  • consumers
  • promotional
  • hairstyle
  • dye

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/991174327/

  • Designed by Herbert Bayer
  • offset lithograph on glossy off-white paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
  • hair
  • consumers
  • promotional
  • hairstyle
  • dye

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/1024497347/

  • Designed by Herbert Bayer
  • offset lithograph on paper

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/1024497457/

  • Designed by Herbert Bayer
  • offset lithograph on thick cream paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/1024497489/

  • Designed by Herbert Bayer
  • offset lithograph on white wove paper

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/1024497503/

  • Designed by Herbert Bayer
  • offset lithograph on white paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/1024497509/

  • Designed by Herbert Bayer
  • offset lithograph on white paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/1024497517/

  • Designed by Herbert Bayer
  • offset lithograph on thick white paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/1024497523/

  • Designed by Herbert Bayer
  • offset lithograph on white paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/1108722913/

  • Designed by Herbert Bayer
  • offset lithograph on white paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
  • abstraction
  • product promotion
  • hand

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/1108722941/

  • Designed by Herbert Bayer
  • letterpress on cream paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
  • typography
  • magazine
  • overlap

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/1108723029/

  • Designed by Herbert Bayer
  • gravure print on paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/1108723037/

  • Designed by Herbert Bayer
  • gravure print on paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/1108723075/

  • Designed by Herbert Bayer
  • offset lithograph on paper, mounted on black paper

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/1108723751/

  • Designed by Herbert Bayer
  • prints on pieces of white and tan paper, adhered to white paper, with pen and red ink and graphite, mounted on white cardstock
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
  • alphabet
  • typography
  • sample

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/1108726565/

  • Designed by Herbert Bayer
  • print on paper

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/1108726573/

  • Designed by Herbert Bayer
  • color pencil, graphite, and pen and black ink on cream graph paper; verso: pink color pencil on cream graph paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
  • map
  • solar system

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/1108726583/

  • Designed by Herbert Bayer
  • offset lithograph on white paper
  • Museum purchase with funding provided by the Buddy Taub Foundation, Dennis A. Roach and Jill Roach Directors
  • promotional
  • sphere

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/1108726683/

  • Designed by Herbert Bayer
  • offset lithograph on paper, folded and stapled

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318799151/

  • Designed by Herbert Bayer
  • print on paper

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318799152/

  • Designed by Herbert Bayer
  • prints on paper

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318799153/

  • Designed by Herbert Bayer
  • print on paper

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318799154/

  • Designed by Herbert Bayer
  • print on paper

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800177/

  • Designed by Herbert Bayer
  • lithograph
  • perspective
  • geometric
  • intersecting
  • sphere

This poster promotes an exhibition created by artist and designer László Moholy-Nagy (American, born Hungary, 1895–1946), architect Walter Gropius (German, 1883–1969), and Herbert Bayer in 1930. The exhibition promoted German design, including products and architecture created at the Bauhaus. In Bayer’s poster, intersecting planes define the vast space of the poster, where a tiny human figure stands dwarfed beneath a huge white sphere.

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800179/

  • Designed by Herbert Bayer
  • letterpress and lithograph
  • Collection of Merrill C. Berman
  • typography
  • Bauhaus

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800181/

  • Designed by Herbert Bayer
  • gouache
  • Collection of Merrill C. Berman
  • Bauhaus

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800182/

  • Designed by Herbert Bayer
  • lithograph
  • Collection of Merrill C. Berman
  • exhibition
  • Bauhaus
  • simplify

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800183/

  • Designed by Herbert Bayer
  • lithograph
  • Collection of Merrill C. Berman
  • shapes
  • exhibition
  • geometric
  • Bauhaus
  • geometric abstraction

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800185/

  • Designed by Herbert Bayer
  • gouache, ink, pencil
  • Collection of Merrill C. Berman
  • shapes
  • exhibition
  • geometric
  • Bauhaus
  • geometric abstraction

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800187/

  • Designed by Herbert Bayer
  • ink, pencil, cut paper
  • Collection of Merrill C. Berman
  • exhibition
  • Bauhaus

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800188/

  • Designed by Herbert Bayer
  • ink, pencil, cut paper
  • Collection of Merrill C. Berman
  • exhibition
  • Bauhaus

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800189/

  • Designed by Herbert Bayer
  • gouache, ink, pencil
  • Collection of Merrill C. Berman
  • exhibition
  • Bauhaus

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800190/

  • Designed by Laszlo Moholy-Nagy
  • lithograph
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800192/

  • Designed by Laszlo Moholy-Nagy
  • letterpress
  • Collection of Merrill C. Berman
  • Bauhaus

This prospectus promotes books published by the Bauhaus. The school used publishing to elevate modern art and design theory.

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800193/

  • Designed by Herbert Bayer
  • letterpress
  • Collection of Merrill C. Berman
  • numbers
  • currency
  • money

Bayer designed these emergency banknotes during a period of hyperinflation in Germany. In other parts of the country, currency designed in more traditional, Germanic design styles reflected nationalist ideology.

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800194/

  • Designed by Herbert Bayer
  • letterpress
  • Collection of Merrill C. Berman
  • numbers
  • color blocking
  • currency
  • money

Bayer designed these emergency banknotes during a period of hyperinflation in Germany. In other parts of the country, currency designed in more traditional, Germanic design styles reflected nationalist ideology.

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800195/

  • lithograph
  • Collection of Merrill C. Berman

This leaflet promotes a chess set designed by Josef Hartwig (German, 1880–1955). The pieces use basic geometry to express how each one moves.

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800198/

  • Designed by Marianne Brandt
  • gouache and ink on printed paper
  • Collection of Merrill C. Berman
  • shapes
  • geometric
  • primary colors

This leaflet promotes a chess set designed by Josef Hartwig (German, 1880–1955). The pieces use basic geometry to express how each one moves.

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800199/

  • Designed by Herbert Bayer
  • letterpress
  • Collection of Merrill C. Berman
  • numbers

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800200/

  • Manufactured by Herbert Bayer
  • letterpress
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800201/

  • Designed by Herbert Bayer
  • lithograph
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800202/

  • Designed by Herbert Bayer
  • lithograph
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800203/

  • Designed by Herbert Bayer
  • letterpress
  • Collection of Merrill C. Berman

In Bayer’s letterheads, typography divides the space for typing. At the bottom of each letterhead is a manifesto about abolishing capital letters, which Bayer believed were redundant and inefficient.

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800204/

  • Designed by Herbert Bayer
  • letterpress
  • Collection of Merrll C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800206/

  • Designed by Herbert Bayer
  • letterpress
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800207/

  • Designed by Herbert Bayer
  • letterpress
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800208/

  • Designed by Herbert Bayer
  • lithograph
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800209/

  • Designed by Herbert Bayer
  • lithograph
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800210/

  • Designed by Herbert Bayer
  • lithograph
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800211/

  • Designed by Herbert Bayer
  • letterpress
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800212/

  • Designed by Herbert Bayer
  • letterpress
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800214/

  • Designed by Herbert Bayer
  • letterpress with plastic cover
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800215/

  • lithograph
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800216/

  • Designed by Laszlo Moholy-Nagy
  • letterpress
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800217/

  • Designed by Laszlo Moholy-Nagy
  • lithograph
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800218/

  • Designed by Herbert Bayer
  • letterpress
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800220/

  • Designed by Herbert Bayer
  • rotogravure or letterpress
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800221/

  • Designed by Herbert Bayer
  • letterpress
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800223/

  • Designed by Herbert Bayer
  • lithograph and adhered wallpaper
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800224/

  • Designed by Herbert Bayer
  • letterpress
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800225/

  • Designed by Herbert Bayer
  • letterpress
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800226/

  • Designed by Herbert Bayer
  • lithograph
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800227/

  • Designed by Herbert Bayer
  • lithograph
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800228/

  • Designed by Herbert Bayer
  • lithograph
  • Collection of Merrill C. Berman

This poster accompanied a propaganda exhibition organized by the Nazi government.

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800229/

  • Designed by Herbert Bayer
  • lithograph
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800230/

  • Designed by Herbert Bayer
  • lithograph
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800231/

  • Designed by Herbert Bayer
  • lithograph
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800232/

  • Designed by Herbert Bayer
  • lithograph
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800234/

  • Designed by Herbert Bayer
  • letterpress
  • Collection of Merrill C. Berman

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800235/

  • Designed by Herbert Bayer
  • lithograph
  • Collection of Smithsonian Libraries

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800236/

  • Designed by Herbert Bayer
  • lithograph
  • Courtesy of Display, Graphic Design Collection

Herbert Bayer: Bauhaus Master

https://collection.cooperhewitt.org/objects/2318800237/

  • Designed by Herbert Bayer
  • lithograph
  • Courtesy of Display, Graphic Design Collection