This object has no known copyright, and as such we offer a high-resolution image of it. See our image rights statement.


Object Timeline


  • We acquired this object.

  • Work on this object ended.



  • You found it!

Poster, New American Home Designs, early 20th century

This is a Poster. It was from the office of General Electric Company. It is dated early 20th century and we acquired it in 1935. Its medium is lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

This object was donated by General Electric Company. It is credited Gift of General Electric Company through Owen D. Young.

It is inscribed

Printed in black: GENERAL ELECTRIC / PRESENTS / "NEW AMERICAN" / HOME DESIGNS / SELECTED BY AN EMINENT JURY FROM / 2040 DESIGNS SUBMITTED IN THE / RECENT GENERAL ELECTRIC NATIONAL / ARCHITECTURAL COMPETITION / This group comprises thirty selected designs / taken from the 2040 plans including-- / 12 National Prize Winners / Many of these designs will be included in / the nationwide "New American" Demon- / stration Home Building Plan which General / Electric is sponsoring. / What Makes These Designs / "NEW AMERICAN"; in column, lower left: 1. Provides Comfort, Health, Livability, / and Convenience / 2. Completely Equipped Electric Kitchen / 3. Garage Part of the House / 4. More Wall Space / 5. Proper Wiring and Sufficient Outlets; in column, lower right: 6. Better Light--Better Sight / 7. Up-to-date Air Conditioning / 8. Plenty of Usable Space / 9. Provides for Outdoor Living / 10. Simple and Pleasing Exteriors / 11. Proves Modern Living is Electrical Living

Cite this object as

Poster, New American Home Designs, early 20th century; Office of General Electric Company ; lithograph on paper; Gift of General Electric Company through Owen D. Young; 1935-24-31-a

This object may be subject to Copyright or other restrictions.

You are welcome to make fair use of this image under U.S. Copyright law and in compliance with our terms of use. Please note that you are responsible for determining whether your use is fair and for responding to any claims that may arise from your use.

For higher resolution or commercial use contact ArtResource.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Poster, New American Home Designs, early 20th century |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=20 May 2019 |publisher=Smithsonian Institution}}</ref>