This object is currently on display in room 105 as part of Rebeca Méndez Selects. There are 3 other images of this object. See our image rights statement.

 

Object Timeline

-0001

1966

  • Work on this object began.

1981

  • We acquired this object.

  • We exhibited this object.

2014

2016

2018

2019

  • You found it!

Poster, Sources and Resources of 20th Century Design, The International Design Conference in Aspen, 1966

This is a Poster. It was designed by Paul Rand. It is dated 1966 and we acquired it in 1981. Its medium is offset lithograph on white wove paper. It is a part of the Drawings, Prints, and Graphic Design department.

Paul Rand was a leading modernist graphic designer throughout the second half of the twentieth century, most renown for his corporate trademarks, including those for IBM, Westinghouse, UPS, and ABC. Rand is credited for bringing the avant-garde art movements of early twentieth-century European modernism to American commercial work and helping to elevate the graphic design profession to greater respect and prominence in both corporate and everyday life. In this poster for the Aspen International Design Conference, an annual conference begun in 1949 that brings together industry leaders, Rand uses his typical blend of eye-catching clarity, simplicity, and a touch of whimsy. He liked to include visual cues in his work, like this poster’s egg, which reflects the 1966 conference theme, “Sources and Resources of 20th Century Design.” The egg is both a source of life and a resource for life-sustaining nutrients, surviving amid the uneven painterly spots—perhaps a reference to a spotted bird’s egg, to the chaos of emerging postmodern design that Rand opposed, or more simply to the playfulness of design.

This object was catalogued by Karin Zonis and Carey Gibbons. It is credited Gift of Various Donors.

Its dimensions are

61 × 77.3 cm (24 × 30 7/16 in.)

It is signed

Printed in black, lower right: Paul Rand; Inscribed in graphite, verso, lower right corner: Paul Rand

It is inscribed

Inscribed in graphite, verso, lower right corner: 243-80-731

Cite this object as

Poster, Sources and Resources of 20th Century Design, The International Design Conference in Aspen, 1966; Designed by Paul Rand (American, 1914–1996); USA; offset lithograph on white wove paper; 61 × 77.3 cm (24 × 30 7/16 in.); Gift of Various Donors; 1981-29-227

In addition to Rebeca Méndez Selects, this object was previously on display as part of the exhibition Ephemeral Images: Recent American Posters.

This object may be subject to Copyright or other restrictions.

You are welcome to make fair use of this image under U.S. Copyright law and in compliance with our terms of use. Please note that you are responsible for determining whether your use is fair and for responding to any claims that may arise from your use.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://collection.cooperhewitt.org/objects/18617539/ |title=Poster, Sources and Resources of 20th Century Design, The International Design Conference in Aspen, 1966 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=19 February 2019 |publisher=Smithsonian Institution}}</ref>