Sidewall (USA), 1952
Cocktail wallpapers began appearing shortly after the repeal of Prohibition in 1933 and usually contain stylized renderings of liquor bottles or barware, or whimsical personifications of cocktails. On this design an alcoholic beverage is shown next to a cartoonish animal consuming said beverage. Following the end of Prohibition, the promotion of alcohol was likely still a delicate topic and the whimsical nature of the designs probably made the papers feel less threatening.
Its dimensions are
102 x 56 cm (40 3/16 x 22 1/16 in. )
It is inscribed
Printed on selvage: "FADE PROOF, JOIN HERE, WASHABLE, MADE IN U.S.A. DESIGN COPYRIGHT 1952, RUN 2 G22, U.W.P.C. OF N.A. UNION MADE" From the Fabri-tone line of matching fabrics and papers.
Cite this object as
Sidewall (USA), 1952; Manufactured by United Wallpaper, Inc. ; machine printed on paper; 102 x 56 cm (40 3/16 x 22 1/16 in. ); Gift of Suzanne Lipschutz; 1991-89-160
This object was previously on display as a part of the exhibition The Virtue in Vice.