This object is currently on display in room 206 as part of The Virtue in Vice. There is one other image of this object. See our image rights statement.


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Sidewall (USA), 1952

This is a Sidewall. It was manufactured by United Wallpapers. It is dated 1952 and we acquired it in 1991. Its medium is machine printed on paper. It is a part of the Wallcoverings department.

Cocktail wallpapers began appearing shortly after the repeal of Prohibition in 1933 and usually contain stylized renderings of liquor bottles or barware, or whimsical personifications of cocktails. On this design an alcoholic beverage is shown next to a cartoonish animal consuming said beverage. Following the end of Prohibition, the promotion of alcohol was likely still a delicate topic and the whimsical nature of the designs probably made the papers feel less threatening.

This object was featured in our Object of the Day series in a post titled Party Animals.

This object was donated by Suzanne Lipschutz and catalogued by Rose Gottschalk and Molly Holst. It is credited Gift of Suzanne Lipschutz.

Our curators have highlighted 1 object that are related to this one.

Its dimensions are

102 x 56 cm (40 3/16 x 22 1/16 in. )

It is inscribed

Printed on selvage: "FADE PROOF, JOIN HERE, WASHABLE, MADE IN U.S.A. DESIGN COPYRIGHT 1952, RUN 2 G22, U.W.P.C. OF N.A. UNION MADE" From the Fabri-tone line of matching fabrics and papers.

Cite this object as

Sidewall (USA), 1952; Manufactured by United Wallpaper, Inc. ; machine printed on paper; 102 x 56 cm (40 3/16 x 22 1/16 in. ); Gift of Suzanne Lipschutz; 1991-89-160

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Sidewall (USA), 1952 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=20 February 2018 |publisher=Smithsonian Institution}}</ref>

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