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Object Timeline

1975

  • Work on this object began.

1995

  • Work on this object ended.

1996

  • We acquired this object.

2014

2016

2020

  • You found it!

Poster, If A, Then B., ca. 1985

This is a Poster. It is dated ca. 1985 and we acquired it in 1996. Its medium is lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

It is credited Gift of Stephen Doyle.

Its dimensions are

76.1 × 48.2 cm (29 15/16 in. × 19 in.)

It is inscribed

Printed in green, orange, and blue, upper right, vertically: aigala / stephen doyle / bill drenttel / thursday april 6; in black, vertically, upper right: DESIGN: DRENTELL DOYLE PARTNERS, PHOTO: VICTOR SCHRAGER, DONAHUE PRINTING, S.D. WARREN SOMERSET MATTE; in black, left column, upper right: AIGA/LA (incorporating / ADLA) invites you / to our annual Patron's / and Sponsor's Night on / Thursday, April 6th. / Reception and freebies for / all at 6:30, and speakers' / presentation at 7:30. / Pacific Design Center / Center Green Auditorium / 8467 Melrose Avenue / West Hollywood. / Tickets: $8 for members, / $6 for students and / $13 for non-members. / Seating is limited to 400. / RSVP with a check to: / AIGA/LA / c/o Adams/Morioka / 9348 Civic Center Drive / Beverly Hills CA 90210 / AIGA/LA 310 364-1788; in black, center column, upper right: Drenttel Doyle Partners / embodies a collision of / the worlds of design and / marketing. The result / is a collaboration focused / on creating a dialog / between client and audi- / ence, where design serves / as translator, ambassador, / and frequently therapist. / Their work is reputed / to have an intelligent core / and a distinctive voice, / exuding a tension between / formal inspiration and / the energy of commerce. / They are proud to have / been represented in Eye / magazine's hotly debated / "Cult of the Ugly" and / then named to the list / of "The New Classicists" / in the following issue. / Go figure.; in black, right column, upper right: Bill and Stephen will / discuss the struggles / and opportunities / in the chasm between / design and business, / drawing examples from / recent clients such as / the Cooper-Hewitt, / National Design Museum, / the Edison Project, the / Metropolitan Transit / Authority, Wamsutta, / Champion International, / the World Financial / Center and William / Wegman and his / Weimaraners. They / will, they promise, / expose work in process / and ideas in formation. / Come see for yourself.

Cite this object as

Poster, If A, Then B., ca. 1985; USA; lithograph on paper; 76.1 × 48.2 cm (29 15/16 in. × 19 in.); Gift of Stephen Doyle; 1996-85-1

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://collection.cooperhewitt.org/objects/18654173/ |title=Poster, If A, Then B., ca. 1985 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=30 November 2020 |publisher=Smithsonian Institution}}</ref>