This object is currently resting in our storage facility. See our image rights statement.

 

See more objects with the color olivedrab gainsboro saddlebrown darkslateblue saddlebrown or see all the colors for this object.

Object Timeline

1948

  • Work on this object began.

1958

  • Work on this object ended.

2000

  • We acquired this object.

2013

2017

  • You found it!

Label, Advertisement for El Producto, ca. 1953

This is a Label. It was designed by Paul Rand. It is dated ca. 1953 and we acquired it in 2000. Its medium is offset lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

This object was donated by James Howard Fraser. It is credited Gift of James Howard Fraser.

Its dimensions are

28.6 x 41.3 cm (11 1/4 x 16 1/4 in. )

Cite this object as

Label, Advertisement for El Producto, ca. 1953; Designed by Paul Rand (American, 1914–1996); USA; offset lithograph on paper; 28.6 x 41.3 cm (11 1/4 x 16 1/4 in. ); Gift of James Howard Fraser; 2000-68-6

This object may be subject to Copyright or other restrictions.

You are welcome to make fair use of this image under U.S. Copyright law and in compliance with our terms of use. Please note that you are responsible for determining whether your use is fair and for responding to any claims that may arise from your use.

For higher resolution or commercial use contact ArtResource.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://collection.cooperhewitt.org/objects/18685421/ |title=Label, Advertisement for El Producto, ca. 1953 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=20 August 2017 |publisher=Smithsonian Institution}}</ref>

If you would like to tell us more about an object or have found an error in an object record, please let us know!