Poster, Signs That Say Safe Driving...
This is a Poster. It was designed by Paul Rand and made for (as the client) Ford Motor Company. It is dated ca. 1966 and we acquired it in 2002. Its medium is offset lithograph on white paper. It is a part of the Drawings, Prints, and Graphic Design department.
In 1966, Henry Ford II hired Paul Rand to modernize the Ford logo. This poster integrates the updated logo among fifteen traffic signs and the text, “Signs that Say Safe Driving,” visually linking Ford with familiar safety symbols. Though Ford ultimately did not use Rand’s graphic, Rand’s approach illustrates the importance of visibility in signage and branding.
It is credited
Gift of Marion S. Rand.
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Its dimensions are
90.2 x 63.5 cm (35 1/2 x 25 in. )
It is signed
Signature printed in gray script, lower right quadrant: Paul Rand
It is inscribed
Printed in black ink, lower right quadrant: Signs that say Safe Driving...
Cite this object as
Poster, Signs That Say Safe Driving...; Designed by Paul Rand (American, 1914–1996); USA; offset lithograph on white paper; 90.2 x 63.5 cm (35 1/2 x 25 in. ); Gift of Marion S. Rand; 2002-11-9
This object was previously on display as a part of the exhibition Saturated: The Allure and Science of Color.