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Print, High Yield Correctable Film Ribbon, 1985–87

This is a Print. It was graphic design by Paul Rand. It is dated 1985–87 and we acquired it in 2002. Its medium is offset lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.

Graphic designer Paul Rand is perhaps best known for his work on corporate identities. His modern aesthetics are pure in method and execution; the logo for IBM is an excellent example of his simple, yet bold style, infusing bright colors and lively geometric form that made commonplace corporate events seem exciting. For over three decades, Rand created and implemented a comprehensive graphic design program across all of the company’s operations, from the logo to these packages for printer ribbon cartridges. He was a key figure in helping to shape the relationships between graphic design and corporate culture.

It is credited Gift of Marion S. Rand.

Its dimensions are

H x W x D: 31.8 × 24.3 cm (12 1/2 × 9 9/16 in.)

It is inscribed

Imprinted on wide top flap, in black: U.S. Patent No. 3731781/International Business Machines Corporation/ Made in U.S.A. On narrow top flap in black, three arrows in a circle (recycling logo) and the text: RECYCLABLE.

Cite this object as

Print, High Yield Correctable Film Ribbon, 1985–87; Graphic design by Paul Rand (American, 1914–1996); USA; offset lithograph on paper; H x W x D: 31.8 × 24.3 cm (12 1/2 × 9 9/16 in.); Gift of Marion S. Rand; 2002-11-41

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<ref name=CH>{{cite web |url= |title=Print, High Yield Correctable Film Ribbon, 1985–87 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=20 January 2020 |publisher=Smithsonian Institution}}</ref>