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Object Timeline

1960

  • Work on this object began.

1969

  • Work on this object ended.

2002

  • We acquired this object.

2011

2018

  • You found it!

Print, 60 Watt Extra Life Bulbs, 1960s

This is a Print. It is dated 1960s and we acquired it in 2002. Its medium is offset lithograph on cardboard. It is a part of the Drawings, Prints, and Graphic Design department.

Rand’s corporate identity for Westinghouse, introduced in 1960, features a stylized letter W that also resembles an electrical outlet. Similar in language to George Nelson’s 1949 Ball clock and the textile designs of Ray Eames, Westinghouse’s funky, mid-century logo remains in use today. Rand’s light bulb packaging emphasizes the wattage and shape of the bulb, information a consumer would be searching for.

This object was catalogued by Karin Zonis. It is credited Gift of Marion S. Rand.

  • Edison Lamp, 1880
  • bamboo, glass, wood, brass, plaster, platinum, cork.
  • Smithsonian Institution, National Museum of American History, Cat. 310579.01.
  • 14.2012.44

Our curators have highlighted 1 object that are related to this one.

Its dimensions are

H x W x D: 19.1 × 10.8 cm (7 1/2 × 4 1/4 in.)

It is inscribed

Imprinted in white on square end of wrapper, upper center: W [underlined and encirled]; upper right corner: extra/life*/light/bulbs; lower left: 60; lower right corner: watt [outline drawing of light bulb]; on horizontal end of wrapper, left : 60; upper right corner: extra/life*/bulbs; lowr right corner: 2 bulbs 78¢/plus tax; on other horizontal end of wrapper, left: 60; upper right corner: extra/life*/bulbs; lower right corner: 7LT192-60A/Made in USA

Cite this object as

Print, 60 Watt Extra Life Bulbs, 1960s; USA; offset lithograph on cardboard; H x W x D: 19.1 × 10.8 cm (7 1/2 × 4 1/4 in.); Gift of Marion S. Rand; 2002-11-44

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<ref name=CH>{{cite web |url=https://collection.cooperhewitt.org/objects/18695419/ |title=Print, 60 Watt Extra Life Bulbs, 1960s |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=21 October 2018 |publisher=Smithsonian Institution}}</ref>