See more objects with the color darkolivegreen darkolivegreen black darkkhaki khaki or see all the colors for this object.

Object Timeline

1974

  • Work on this object began.

2009

  • We acquired this object.

2011

2016

2019

  • You found it!

Poster, Greeting / Haizuka, poster for the Haizuka Printing House. Fourth in the series, with elements from Dore, 1974

This is a Poster. It was designed by Tadanori Yokoo. It is dated 1974 and we acquired it in 2009. Its medium is off-set lithograph on white wove paper. It is a part of the Drawings, Prints, and Graphic Design department.

Tanadori Yokoo is widely considered one of the most important Japanese graphic designers to emerge following World War II. Yokoo began his career as a stage designer for avant-garde theater in Tokyo. His early work reflects the influence of Milton Glaser and Seymour Chwast of Push Pin Studios. Yokoo began producing posters in the mid-1960s. Originally trained as a painter, he selected iconic elements from both western and eastern art to create a visual dialogue representing the synthesis of East and West. At a time when American pop artists, such as Andy Warhol and Roy Lichtenstein, were mining commercial art, commenting on mass production, and revitalizing the relevance of fine art in society, Yokoo created his own conversation between mass production and fine art.
By the late 1960s, Yokoo became interested in mysticism and psychedelia, which was deepened by a trip to India. While his multilayered graphic work somewhat resembles that of American and English psychedelic graphic designers, his imagery is intensely autobiographical and highly original. Yokoo achieved international recognition demonstrated through his inclusion in the 1968 Word and Image exhibition at MoMA. Four years later, MoMA mounted a monographic exhibition of his work. This was followed by other solo exhibitions at the Museen für Kunst und Gewerbe in Hamburg (1973) and the Stedelijk Museum Amsterdam (1974). In 1981, Yokoo gave up commercial work to concentrate on painting, which he continues today along with graphic design.
In his posters for the Haizuka Printing house, Yokoo clips iconic figures laden with symbolic content from the history of western art. He juxtaposes instantly recognizable figures from works by Raphael, Titian, and Ingres with Shiva, the Buddha, and Islamic decorative motifs, with startling effect. Most impressive is Yokoo’s adaptation of imagery gathered from the graphic work of the prolific 19th-century French artist, Gustave Doré. Yokoo appropriates significant elements from Doré’s illustrations for Dante’s Divine Comedy, including the floating figures of Paulo and Francesca (1857) as well as spectral angel figures from Doré’s illustrations for Samuel Coleridge’s The Rime of the Ancient Mariner (1878).
All of Yokoo’s graphic work calls attention to the printed medium—whether a silkscreen overprinting, a lithographic interpretation of an engraving, or simply the reproductive and repetitive nature of the printing process. Along with his counterparts in filmmaking and writing, Akira Kurosawa and Yukio Mishima, respectively, Yokoo has brought a new perspective to contemporary Japanese art. His influence can be seen in the graphic manifestation of manga (Japanese graphic novels) and anime (Japanese animated films).

This object was donated by Marc Benda. It is credited Gift of Sara and Marc Benda.

Its dimensions are

103 x 72.8 cm (40 9/16 x 28 11/16 in.)

Cite this object as

Poster, Greeting / Haizuka, poster for the Haizuka Printing House. Fourth in the series, with elements from Dore, 1974; Designed by Tadanori Yokoo (Japanese, b. 1936); off-set lithograph on white wove paper; 103 x 72.8 cm (40 9/16 x 28 11/16 in.); Gift of Sara and Marc Benda; 2009-12-2

This object may be subject to Copyright or other restrictions.

You are welcome to make fair use of this image under U.S. Copyright law and in compliance with our terms of use. Please note that you are responsible for determining whether your use is fair and for responding to any claims that may arise from your use.

For higher resolution or commercial use contact ArtResource.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://collection.cooperhewitt.org/objects/18731711/ |title=Poster, Greeting / Haizuka, poster for the Haizuka Printing House. Fourth in the series, with elements from Dore, 1974 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=20 May 2019 |publisher=Smithsonian Institution}}</ref>