This object is currently on display in room 302 as part of Designing Peace. There is one other image of this object. See our image rights statement.


Object Timeline

  • We acquired this object.


  • Work on this object began.


  • Work on this object ended.



  • You found it!

Project, Christmas Operations

This is a Project. It was designed by MullenLowe SSP3 and collaborator: Colombian Ministry of Defense’s Program of Humanitarian Attention to the Demobilized. It is dated 2010-2013. It is a part of the department.


In an effort to bring an end to the decades-long conflict in Colombia, the Ministry of Defense partnered with a Bogotá-based ad agency to create a series of campaigns to persuade FARC (Revolutionary Armed Forces of Colombia) rebels to leave behind their weapons and come home. The successive campaigns built on lessons learned about effective tactics from returning guerrillas. The first campaign focused on the spirit of Christmas and its significance as a holiday spent with family; another brought lights to the jungle’s rivers, sending floating orbs filled with homecoming messages; another featured stories from mothers of soldiers. These humanizing campaigns helped shift public perception of returning guerillas. Campaigns: Operation Christmas, Rivers of Light, Operation Bethlehem, Mother's Voice.

There are restrictions for re-using this image. For more information, visit the Smithsonian’s Terms of Use page.

For higher resolution or commercial use contact ArtResource.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Project, Christmas Operations |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=6 June 2023 |publisher=Smithsonian Institution}}</ref>