When Louis C. Kalff was hired by Philips in 1925, the company was one of the largest producers of light bulbs in the world. Kalff worked first as the company's general Art Director. During this time Kalff produced numerous designs for Philips, but this poster is the most iconic. It features a car driving over a dark bridge a night. The piercing bright headlights of the automobile and the glowing orbs of light that punctuate the shore illuminate the scene. The stylized arcs and angles reflect a nuanced influence of Art Deco. The use of a narrative allows Kalff puts a clever spin on the traditional sachplakat (object poster). He dispenses with a slogan and instead punctuates the scene with a detailed rendering of the product, a Philips light bulb, and the brand's name in bold type at the bottom. The contrast of the blue and orange set the brand name apart.
This object was catalogued by Julia Pastor.
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Cite this object as
Poster, Philips; lithograph on paper; 2018-22-42
This object was previously on display as a part of the exhibition The Jazz Age: American Style in the 1920s.