Book, American Automotive Club of Europe Year-book, October 1929
This is a book. It was designed by Jean Carlu and printed by Lecram Press and made for (as the client) American Automotive Club of Europe. It is dated October 1929 and we acquired it in 2015. Its medium is screenprint and letterpress on paper; cover in silver-coated corrugated cardboard. It is a part of the Drawings, Prints, and Graphic Design department.
The American Automobile Club of Europe was founded in 1925 by a group of fifteen American automobile executives who were based throughout Europe. The executives were focused on promoting the emerging markets for American-made automobiles, and felt that a professional organization would help support them. Headquartered in Paris, the group’s mission is outlined in this publication, which was designed by French graphic designer Jean Carlu: “To bring together the men in Europe who represent American manufacturers in all branches of the automotive industry. To act as a clearing house for information of mutual interest to its members, and to study questions which affect their operations. To entertain visitors to Europe who are connected with the automotive industry in America.” Carlu’s publication design features a striking logo, layering the acronym lettering of the club in an Art Deco style. The cover is constructed of a silver-coated ridged cardboard, a visual nod to the corrugated metal that was popular in industrial production.
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Its dimensions are
21 × 19.1 cm (8 1/4 × 7 1/2 in.)
Cite this object as
Book, American Automotive Club of Europe Year-book, October 1929; Designed by Jean Carlu ; screenprint and letterpress on paper; cover in silver-coated corrugated cardboard; 21 × 19.1 cm (8 1/4 × 7 1/2 in.); Gift of George R. Kravis II; 2015-41-10