This is a project. It was designed by Bezos Family Foundation, IDEO.org, Mind in the Making and Johannes Leonardo and collaborator: Child Care Aware of America, Save the Children, Abriendo Puertas, Campaign for Grade-Level Reading, Pampers, Amazon.com, Johnson & Johnson, Goya, Univision and families across the United States. It is dated 2011–present.
A positive assets-based strategy building off new research that demonstrates early experiences fundamentally shape brain architecture in children, the Vroom campaign turns everyday moments into brain-building moments. Working with scientists, the design team developed a library of more than 1,000 easy, actionable tips in Spanish and English, distilling 5 basic interactions—look, chat, follow, stretch, and take turns. To transform everyday products into tools for imaginative parent-child play, Vroom partners with national brands explaining the “brainy background” science behind each interaction.
This object was previously on display as a part of the exhibition By the People: Designing a Better America.