This object is currently resting in our storage facility. There are 5 other images of this object. See our image rights statement.

 

See more objects with the tag science, tool, education, interaction, learn, brain, childhood.

Object Timeline

  • We acquired this object.

0

  • Work on this object ended.

2011

  • Work on this object began.

2016

2017

  • You found it!

Vroom, 2011–present

This is a project. It was designed by Bezos Family Foundation, IDEO.org, Mind in the Making and Johannes Leonardo and collaborator: Child Care Aware of America, Save the Children, Abriendo Puertas, Campaign for Grade-Level Reading, Pampers, Amazon.com, Johnson & Johnson, Goya, Univision and families across the United States. It is dated 2011–present.

A positive assets-based strategy building off new research that demonstrates early experiences fundamentally shape brain architecture in children, the Vroom campaign turns everyday moments into brain-building moments. Working with scientists, the design team developed a library of more than 1,000 easy, actionable tips in Spanish and English, distilling 5 basic interactions—look, chat, follow, stretch, and take turns. To transform everyday products into tools for imaginative parent-child play, Vroom partners with national brands explaining the “brainy background” science behind each interaction.

Our curators have highlighted 3 objects that are related to this one.

This object was previously on display as a part of the exhibition By the People: Designing a Better America.

This object has no known Copyright restrictions.

You are welcome to use this image in compliance with our terms of use.

For higher resolution or commercial use contact ArtResource.

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://collection.cooperhewitt.org/objects/420778013/ |title=Vroom, 2011–present |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=24 April 2017 |publisher=Smithsonian Institution}}</ref>

If you would like to tell us more about an object or have found an error in an object record, please let us know!