Project Masiluleke, 2007–2013
This is a Project. It was designed by frog design, Robert Fabricant, Rachel Regina and Allison Conner. It is dated 2007–2013. Its medium is folded card stock, digital or screen-print graphics, sd bioline hiv 1/2 3.0 test pouch containing: test device, absorbent packet, sensa hiv-1/2/0 tri-lin test pouch containing: test device, absorbent packet, assay dilutent, pipette, lancet, alcohol swab.
South Africa has more HIV-positive citizens than any country in the world, with infection rates in certain areas of more than 40%. Since close to 90% of South Africans own a mobile phone, Project Masiluleke uses mobile technology to raise awareness and guide people into care. The project’s first phase delivered one million “Please Call Me” messages a day in local languages, driving users to HIV call centers for information and referrals for testing and treatment. The project’s second phase focuses on delivering testing and counseling services in people’s homes. The free HIV self-testing kit features simple instructions that rely on minimal literacy. Its components can be easily assembled, enabling a scalable solution.
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