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Print, Menu card, ca. 1900

This is a Print. It was designed by Alphonse Maria Mucha. It is dated ca. 1900 and we acquired it in 2013. Its medium is lithograph on cardstock. It is a part of the Drawings, Prints, and Graphic Design department.

One of Alphonse Maria Mucha’s many commercial clients at the turn of the century was the French winery Moët Chandon. Mucha created a variety of promotional material for Moët Chandon, including posters, catalogues, and menu cards such as that proposed for acquisition. This lithographed card features a full-length illustration of a young woman in fashionable dress holding a glass of champagne, Moët Chandon’s iconic product. Mucha’s frequent motif, the halo-like circle behind the woman’s head, features the company’s name. In his work for Moët Chandon, Mucha sought to choose women who evoked the particular qualities of the wine that was being advertised. In the case of this card, Mucha designed a woman with light-colored hair and a pale dress against a darker, patterned background, conjuring the light and bubbly qualities of the firm’s champagne. The card has been inscribed on the front and back with a menu for an unknown event.

It is credited Gift of Harry C. Sigman.

Its dimensions are

H x W: 14 x 9.2 cm (5 1/2 x 3 5/8 in.)

It is signed

Signed in plate, lower right of image: Mucha

Cite this object as

Print, Menu card, ca. 1900; Designed by Alphonse Maria Mucha (Czech, 1860–1939); France; lithograph on cardstock; H x W: 14 x 9.2 cm (5 1/2 x 3 5/8 in.); Gift of Harry C. Sigman; 2013-21-47

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<ref name=CH>{{cite web |url=https://collection.cooperhewitt.org/objects/51685247/ |title=Print, Menu card, ca. 1900 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=24 January 2020 |publisher=Smithsonian Institution}}</ref>