Poster, Atoms for Peace, General Dynamics
This is a Poster. It was designed by Erik Nitsche and printed by Lithos R. Marsens and made for (as the client) General Dynamics Corporation. It is dated 1955 and we acquired it in 2013. Its medium is offset lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.
General Dynamics gave Nitsche an unusual design challenge: to convince a fearful public that atomic energy could be used for the benefit of society through research and technological advancement, without revealing the details of their top-secret projects. His poster campaign, Atoms for Peace, melds influences from modernist art with scientific imagery to evoke a dynamic, innovative, and peaceful future.
Our curators have highlighted 12 objects that are related to this one. Here are three of them, selected at random:
Its dimensions are
133 × 96.5 cm (52 3/8 × 38 in.)
It is signed
Printed in light brown ink, vertically, lower left: ERIK NITSCHE; in black ink, vertically, lower left corner: PRINTED IN SWITZERLAND; horizontally, lower left corner: LITHOS R. MARSENS, LAUSANNE
It is inscribed
Printed in light brown ink, lower right: Geneva, August 8–20
Cite this object as
Poster, Atoms for Peace, General Dynamics; Designed by Erik Nitsche (Swiss, 1908–1998); Switzerland; offset lithograph on paper; 133 × 96.5 cm (52 3/8 × 38 in.); Gift of Arthur Cohen and Daryl Otte in memory of Bill Moggridge; 2013-42-8
This object was previously on display as a part of the exhibition How Posters Work.