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What is this?

On white ground, an abstracted orange bicycle composed of the word “PUBLIC” with two additional O’s acting as wheels. Text in lower margin: PUBLIC DESIGN BY PAULA SCHER.

Why is this in our collection?

This poster was designed as a promotion for PUBLIC, a bicycle and gear company based in San Francisco. Paula Scher was among a group of 27 international designers invited to “interpret the concept of ‘public’ with a vision to reclaim urban streets, sidewalks and spaces for walking, biking and other social purposes.” In her interpretation, Scher morphs typographic form to suggest the shape of a bicycle in vivid orange.

This is a poster from United States. It is dated 2012 and we acquired it in 2013. Gift of Paula Scher.

ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ This object is currently resting in our storage facility.

Its medium is

digital offset lithograph on paper

Its dimensions are

91.4 x 68.6 cm (36 x 27 in.)

It is inscribed

Printed in black ink, lower margin: © 2012 Pentagram Design. All Rights Reserved

This object was made for (as the client) PUBLIC and designed by Paula Scher

This object was donated by Paula Scher

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Poster, Bicycle, Public, 2012 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=29 July 2015 |publisher=Smithsonian Institution}}</ref>

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