What is this?
On white ground, an abstracted orange bicycle composed of the word “PUBLIC” with two additional O’s acting as wheels. Text in lower margin: PUBLIC DESIGN BY PAULA SCHER.
Why is this in our collection?
This poster was designed as a promotion for PUBLIC, a bicycle and gear company based in San Francisco. Paula Scher was among a group of 27 international designers invited to “interpret the concept of ‘public’ with a vision to reclaim urban streets, sidewalks and spaces for walking, biking and other social purposes.” In her interpretation, Scher morphs typographic form to suggest the shape of a bicycle in vivid orange.