NewDealDesign is a strategic design firm founded in 2000 by Gadi Amit and Chris Lenart. Based in San Francisco, California, the firm specializes in product design, interaction design, and strategic design, primarily for technology and consumer-electronics companies. The company has received numerous awards and honors for its work, including from red dot design awards, I.D. Magazine, International Design Forum Hanover (iF), and IDEA (Industrial Design Excellence Awards). In 2010, Amit was named “Master of Design” by Fast Company

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<ref name=CH>{{cite web |url=https://collection.cooperhewitt.org/people/51677043/ |title=NewDealDesign |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=21 November 2018 |publisher=Smithsonian Institution}}</ref>