Helane Blumfield

c.1980s - Vice President/Creative Director, Macy's South. Directed, designed and developed beauty, fragrance, fashion and home campaigns, store imaging, direct mail, etc. c.1990s - Vice President/Creative Director, Advertising and Sales Promotion for beauty, fashion and home, Bloomingdale's. c. 2000 - Principal and Partner, SFI, Inc., design, product development and marketing agency.

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<ref name=CH>{{cite web |url=https://collection.cooperhewitt.org/people/18536249/ |title=Helane Blumfield |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=26 January 2026 |publisher=Smithsonian Institution}}</ref>