Lanz Orginals, Inc.

The fashion company Lanz was founded in 1922 in Salzburg, Austria by Josef Lanz and Fritz Mahler. They discovered a niche in the Austrian fashion market for traditional Tyrolean folk wear costumes, selling their designs to attendees of the Salzburg Festival, a performing arts festival also founded in 1922. Josef Lanz, an exceptional skier and mountaineer, also designed attractive and functional ski suits with a Tyrolean flair that proved to be enormously popular with Europeans and Americans. The company began exporting their designs to the United States in the early 1930s, opening a local shop and wholesale location in New York City. There were also American agents that produced “authorized copies” of... more.

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<ref name=CH>{{cite web |url=https://collection.cooperhewitt.org/people/2318812952/ |title=Lanz Orginals, Inc. |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=29 June 2025 |publisher=Smithsonian Institution}}</ref>