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AB 21/s Travel Alarm Clock

This is a Travel Alarm Clock. It was designed by Dieter Rams and Dietrich Lubs and manufactured by Braun AG. It is dated 1978 and we acquired it in 2017. Its medium is molded plastic, mechanical parts. It is a part of the Product Design and Decorative Arts department.

Alarm clocks, along with electric clocks and clock radios, constituted a major Braun product division, headed up by Dietrich Lubs, often working in collaboration with Dieter Rams. All Braun alarm clocks had yellow second hands and an identical alarm tone. This clock face uses Akzidenz Grotesk, an easy-to-read sans serif font, which was a forerunner of Helvetica. Braun’s line of alarm clocks adhered to a distinct program: the second hand was always yellow and the sound of the alarm was identical for every model.

This object was donated by Robert Greenberg. It is credited Gift of Robert M. Greenberg.

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  • AW10 Watch
  • stainless steel, quartz movement, glass, leather band.
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Our curators have highlighted 1 object that are related to this one.

Its dimensions are

H x W x D: 7.2 × 8 × 4 cm (2 13/16 × 3 1/8 × 1 9/16 in.)

Cite this object as

AB 21/s Travel Alarm Clock; Designed by Dieter Rams (German, b. 1932), Dietrich Lubs (German, b. 1938); Manufactured by Braun AG (Germany); molded plastic, mechanical parts; H x W x D: 7.2 × 8 × 4 cm (2 13/16 × 3 1/8 × 1 9/16 in.); Gift of Robert M. Greenberg; 2017-51-19

This object was previously on display as a part of the exhibition Bob Greenberg Selects.

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<ref name=CH>{{cite web |url= |title=AB 21/s Travel Alarm Clock |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=29 March 2023 |publisher=Smithsonian Institution}}</ref>