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What is this?

Two views of sneaker described with great energy and movement. Sneaker in profile (above) in red (with black dots) and black (with white spots) and clear plastic cushioning in black and turquoise. Logo of man dunking basketball on rear of shoe. Sneaker sole (below), segmented in globular compartments, in red, black, and turqoise.

Why is this in our collection?

Nike’s campaign for the Air Jordan line of sneakers, executed by Tinker Hatfield in collaboration with Michael Jordan, is an excellent example of branding: creating a brand image that sums up a product mythology. With the 13 different Air Jordan models that Hatfield created from 1981 through 1998, he pioneered a sneaker design language that catapulted the Nike/Jordan line from an ordinary product to a superbrand. The fluid, bulging, black and red honeycomb ornament of the Air Jordan XIII model plays on the image of Michael Jordan’s bulging muscles in his red Chicago Bull’s uniform. While Cooper-Hewitt does not collect fashion or shoe design, we do collect drawings for corporate graphic design and... more

This is a drawing from United States. It is dated 1996 and we acquired it in 2002. Gift of Nike.

ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ This object is currently resting in our storage facility.

Its medium is

black and color marking pens, turquoise, blue crayon on tracing paper

Its dimensions are

27.9 x 35.7 cm (11 in. x 14 1/16 in.) Mat: 35.6 x 45.7 cm (14 x 18 in.) Frame H x W x D: 39.7 x 50.2 x 2.5 cm (15 5/8 in. x 19 3/4 in. x 1 in.)

It is signed

Signed in pen and purple ink, in lower right quadrant: TINKER H———/8.22.96

It is inscribed

Inscribed in pen and purple ink, lower right quadrant: JORDAN 13/CONCEPT./TINKER H———/8.22.96; on velcro closure of upper view of sneaker: J23; in upper right quadrant, above sneaker: MIDFOOT/STRAP./SCHOËLLER/DYNATEC; in lower center: J GAS CUSHIONING; in lower left quadrant: CLEAR/RUBBER [with two arrows, one pointing to upper view of sneaker and one pointing to lower view of sneaker sole]; in upper left quadrant: SCULPTED/FOAM [arrow pointing right]/TPU/INJECTED/SYNTHETIC/SUADE (sic) [arrow pointing right]/COATED PHYLON [arrow pointing right].

A timeline of event horizons

This object has been included in the following exhibitions:

See more stuff from the Drawings, Prints, and Graphic Design department.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Drawing, Concept Design for Air Jordan XIII Sneaker, 1996 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=2 August 2015 |publisher=Smithsonian Institution}}</ref>

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