What is this?
United Nations 50th anniversary commemorative watch. Circular blue face with three circular green chronometers; green bezel; broad flat strap in blue, green, red, yellow, black and white, showing images of clasped hands; green buckle at end of strap.
Why is this in our collection?
The ubiquitous Swatch watch is manufactured by the Swatch Group, a Swiss conglomerate whose name is derived from a combination of the words “second” and “watch.” The company introduced its first watches in 1983, at a time when digital timepieces were enjoying wide popularity. Intending to re-popularize the analog watch (which first appeared in the 17th century), Swatch developed a range of low-cost, high-tech, artistic and fun quartz-powered wristwatches in bold designs made of bright synthetic materials. Technical innovations included an innovative ultra-sonic welding process, automated assembly, simplified gearing, and a reduced number of components; Swatch was able to decrease the 90 or more... more