Watch, "SCZ 103", 1995 Plastic, metal. Gift of William Drenttel. 2010-28-1.
What is this?
United Nations 50th anniversary commemorative watch. Circular blue face with three circular green chronometers; green bezel; broad flat strap in blue, green, red, yellow, black and white, showing images of clasped hands; green buckle at end of strap.
Why is this in our collection?
From Acquisition Justification: "The now ubiquitous Swatch watch is manufactured by the Swatch Group, a Swiss conglomerate whose name is a contraction of the words second and watch. Swatch introduced its first watches in 1983, to recapture the market lost to Japanese manufacturers in the 1960s and 1970s, a period during which digital watches achieved wide popularity. Swatch intended to re-popularize the analogue watch, so developed its brand as a range of low-cost, high-tech, artistic and “fun” quartz-powered timepieces characterized by bold designs in bright synthetic materials. The watches are constructed by an innovative ultra-sonic welding process and automated assembly. Technical innovations include... more