Tupperware Corporation

Tupperware was founded by Earl Tupper (1907–1983), who invented a system of household products and storage vessels made of plastic that revolutionized the housewares industry. Introduced in 1942, Tupperware was practical, simple, and affordable. And, unlike other home goods, Tupperware was not available in stores. Its sales relied on word-of-mouth marketing generated by "Tupperware parties” hosted in homes.