Drawing, Design for Alteration of the Avon Theater, 1934
This is a Drawing. It was designed by William E. Lescaze and made for (as the client) CBS (Columbia Broadcasting Company). It is dated 1934 and we acquired it in 1937. Its medium is graphite on white tracing paper. It is a part of the Drawings, Prints, and Graphic Design department.
Lescaze’s projects for Columbia Broadcasting System (CBS) in the 1930s and 40s helped codify the company’s public identity through graphic and architectural decisions. Here Lescaze illustrates his proposal for the renovation of a midtown theater into a modern recording and performance space for CBS that would be conducive to recording while establishing a corporate identity.
This object was
William E. Lescaze.
It is credited
Gift of William E. Lescaze.
Our curators have highlighted 3 objects that are related to this one.
Its dimensions are
57 × 76.2 cm (22 7/16 × 30 in.)
It is signed
Signed in graphite, lower right: #398 rev 30 34 / Lescaze arch
Cite this object as
Drawing, Design for Alteration of the Avon Theater, 1934; Designed by William E. Lescaze (American, b. Switzerland, 1896–1969); USA; graphite on white tracing paper; 57 × 76.2 cm (22 7/16 × 30 in.); Gift of William E. Lescaze; 1937-37-5
This object was previously on display as a part of the exhibition The World of Radio.