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Drawing, Design for Give

This is a drawing. It was designed by E. McKnight Kauffer and made for (as the client) American Red Cross. It is dated 1944 and we acquired it in 1963. Its medium is brush and gouache with graphite. It is a part of the Drawings, Prints, and Graphic Design department.

Kauffer created many posters in support of the war effort. His design for the Red Cross was so effective that the organization printed millions of copies, using the work on everything from billboards to postcards. To promote the anti-Nazi resistance leader Josip Broz Tito, Kauffer framed his portrait in arrows, pointing outward to suggest progress and change. In appreciation of his war-relief efforts, Kauffer was named an honorary adviser to the United Nations’ Department of Public Information in 1947.

This object was donated by Mrs. Edward McKnight Kauffer. It is credited Gift of Mrs. E. McKnight Kauffer.

Its dimensions are

25.4 × 44.6 cm (10 in. × 17 9/16 in.)

It is signed

Signed in white gouache, lower right: E. McKnight Kauffer

Cite this object as

Drawing, Design for Give; Designed by Edward McKnight Kauffer (American, active England, 1890–1954); Client: American Red Cross; USA; brush and gouache with graphite; 25.4 × 44.6 cm (10 in. × 17 9/16 in.); Gift of Mrs. E. McKnight Kauffer; 1963-39-599

This object was previously on display as a part of the exhibition Underground Modernist: E. McKnight Kauffer.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Drawing, Design for Give |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=5 February 2023 |publisher=Smithsonian Institution}}</ref>