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Field Guides to Ensuring Voter Intent
This is a Project. It was designed by Center for Civic Design and Oxide Design Co. and printed by Pinball Publishing. It is dated 2012–present.
A well-intentioned design change during the 2000 presidential election made Florida’s “butterfly” ballot harder to use, and thousands voted in a way they did not intend, highlighting the critical role design can make in support of free and fair elections. The pocket-size booklets, Field Guides to Ensuring Voter Intent, freely distributed to election officials nationwide, include useful, field-researched, critical design techniques. The guides cover ballot design, plain language, usability testing of ballots, poll-worker procedures, communicating with voters, printed voter information, election websites, and polling place way-finding.
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This object was previously on display as a part of the exhibition By the People: Designing a Better America.