Norman Bel Geddes
Norman Bel Geddes was born in Michigan in 1893, and raised in New Philadelphia, Ohio, studied at the Cleveland School of Art in 1911, and then at the School of the Art Institute of Chicago. In 1913 he joined the Chicago advertising firm Barnes-Crosby Company. His creative career began in theater design first in Los Angeles in 1916, and later for the Metropolitan Opera in New York in 1918. Bel Geddes, who is best known for his commerical and industrial designs, opened his own Industrial Design studio in 1927. Bel Geddes popularized the streamlined aesthetic, applying this sleek, aerodynamic look to a variety of commercial forms from cars, trains, and planes to telephones, radios, and buildings. His clients... more.