Please don't steal our images, yeah?

What is this?

Poster for a film exhibition at the Zurich Museum of Arts and Crafts. On a black ground, in lower third of poster, the words in gray Akzidenz Grotesk typeface, "der" and in white Akzidenz Grotesk, "Film." The "F" overlaps the "er." The secondary texts in red, indicating the place, at top edge, lining up with the "F;" and the dates, hours, days at bottom edge, also lining up with the "F." This poster, like all of the designer's graphic design is constructed according to a grid system (see "notes" for more).

Why is this in our collection?

This poster is considered a masterpiece of modernist design. By overlapping the word “Film” with the article “der” [the], Josef Müller-Brockmann used typography to explore the principle of cinematic montage. The gray letters occupy a space behind (and a time before) the white text.

This is a poster. It is dated 1959–60 and we acquired it in 1999. Museum purchase from General Acquisitions Endowment Fund.

This image is on display This object is currently on display in room 201 as part of How Posters Work.

Its medium is

offset lithograph on paper

Its dimensions are

H x W: 128 × 90.6 cm (50 3/8 × 35 11/16 in.)

This object was made for (as the client) Museum für Gestaltung, Zürich and created by Josef Müller-Brockmann

This object was purchased from Barbara Leibowits Graphics Ltd.

A timeline of event horizons

This object has been included in the following exhibitions:

See more stuff from the Drawings, Prints, and Graphic Design department.

Do you have your own photos of this object? Are they online somewhere, like Flickr or Instagram? Or have you created a 3D model of one of our objects in SketchUp or Thingiverse? If so then then tag them with ch:object=18673705 and we will connect ours to yours!

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Poster, der Film [Film], 1959–60 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=3 August 2015 |publisher=Smithsonian Institution}}</ref>

If you would like to tell us more about an object or have found an error in an object record, please fill out this form. Objects that are slated to be on display when the museum re-opens in 2014 are being given priority but all corrections are welcomed!