Poster, der Film [Film], 1959–60
This is a poster. It was created by Josef Müller-Brockmann and made for (as the client) Museum für Gestaltung, Zürich. It is dated 1959–60 and we acquired it in 1999. Its medium is offset lithograph on paper. It is a part of the Drawings, Prints, and Graphic Design department.
This poster is considered a masterpiece of modernist design. By overlapping the word “Film” with the article “der” [the], Josef Müller-Brockmann used typography to explore the principle of cinematic montage. The gray letters occupy a space behind (and a time before) the white text.
This object was
Barbara Leibowits Graphics Ltd..
It is credited
Museum purchase from General Acquisitions Endowment Fund.
Its dimensions are
H x W: 128 × 90.6 cm (50 3/8 × 35 11/16 in.)
Cite this object as
Poster, der Film [Film], 1959–60. offset lithograph on paper. Museum purchase from General Acquisitions Endowment Fund. 1999-46-2.
This object was previously on display as a part of the exhibition How Posters Work.