What is this?
Poster for a film exhibition at the Zurich Museum of Arts and Crafts. On a black ground, in lower third of poster, the words in gray Akzidenz Grotesk typeface, "der" and in white Akzidenz Grotesk, "Film." The "F" overlaps the "er." The secondary texts in red, indicating the place, at top edge, lining up with the "F;" and the dates, hours, days at bottom edge, also lining up with the "F." This poster, like all of the designer's graphic design is constructed according to a grid system (see "notes" for more).
Why is this in our collection?
This poster is considered a masterpiece of modernist design. By overlapping the word “Film” with the article “der” [the], Josef Müller-Brockmann used typography to explore the principle of cinematic montage. The gray letters occupy a space behind (and a time before) the white text.
This object has been included in the following exhibitions: