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What is this?

Exhibition poster in black and white with 3 registers. Top and bottom registers consist of 3 squares, black in the corners, white in center. In center register: circle thickly outlined in black with 4 black squares in diamond in center. Black squares have small white square in center. Text along bottom register.

Why is this in our collection?

Pieter Brattinga, with Willem Sandberg and Wim Crouwel, ranks among the leading figures who helped re-establish Dutch prowess in graphic design in the postwar period—particularly in the 1950s and 1960s. World War II had been devastating to the Dutch communications industry, and Dutch designers worked hard to rebuild the country’s cultural life and economy. They drew inspiration from the De Stijl movement (such as the work of designers Piet Zwart and Paul Schuitema) as well as the innovations of Swiss graphic design. Brattinga and others helped to forge the modern concepts of “functional total design,” which provided distinctive systems of unified visual identity programs for business firms,... more

This is a poster from Netherlands. It is dated 1965 and we acquired it in 2000. Gift of Pieter Brattinga. This object is currently resting in our storage facility ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

Its medium is

offset lithography on white paper

Its dimensions are

62.9 x 38.1 cm (24 3/4 x 15 in. )

It is inscribed

Printed in white ink, lower left: 27 maart tot 27 mei 1965/ 10.00 - 11.30/14.00 - 17.00 uur/ zaterdags en zondags gesloten; lower right: kantine/ steendrukkerij de Jong & Co/ printers, imprimeurs, drucker/ offset-lithographic/ 's-gravelandseweg, 19, hilversum, holland. Printed vertically in white ink, lower right: onterwerp: pieter brattinga g.k.f. Printed in black ink, center: ontwerpen/ van/ tomaka, ikko.

This object was designed by Pieter Brattinga

This object was donated by Pieter Brattinga

See more stuff from the Drawings, Prints, and Graphic Design department.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=http://collection.cooperhewitt.org/objects/18689441/ |title=Poster, 1965 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=24 October 2014 |publisher=Smithsonian Institution}}</ref>

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