Offset lithography on white paper.
Gift of Pieter Brattinga. 2000-75-1.
- Designed by Pieter Brattinga
What is this?
Exhibition poster in black and white with 3 registers. Top and bottom registers consist of 3 squares, black in the corners, white in center. In center register: circle thickly outlined in black with 4 black squares in diamond in center. Black squares have small white square in center. Text along bottom register.
Why is this in our collection?
Pieter Brattinga, with Willem Sandberg and Wim Crouwel, ranks among the leading figures who helped re-establish Dutch prowess in graphic design in the postwar period—particularly in the 1950s and 1960s. World War II had been devastating to the Dutch communications industry, and Dutch designers worked hard to rebuild the country’s cultural life and economy. They drew inspiration from the De Stijl movement (such as the work of designers Piet Zwart and Paul Schuitema) as well as the innovations of Swiss graphic design. Brattinga and others helped to forge the modern concepts of “functional total design,” which provided distinctive systems of unified visual identity programs for business firms,... more