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What is this?

A repeating pattern of the IBM logo in three different graphic presentations: narrowly outlined in black, heavily outlined in black, and solid blue. The darkly outlined logos form two vertical stripes.

This object is full of stories

Angelo Testa, the first graduate of the Chicago’s School of Design—the “New Bauhaus”—founded his textile firm in 1947. Designing patterns primarily for use within the architecture and interior design trade, his clients included many of the leading producers of mid-century modern furniture and fabrics, including Herman Miller, Knoll Associates, and Jens Risom.
Little is known about how the IBM fabric was used or how closely Rand and Testa worked on the design. When IBM premiered its boxy, geometric logotype in 1956, designed by Paul Rand, the idea of a coordinated corporate identity system was just taking off. Indeed, Rand’s logo design set the mark for a new standard of graphic communication in business. A corporate identity was intended to be more than a logo, however: it was conceived as a broader program encompassing signage, letterheads, packaging, publications, and more. By presenting the logo in several line weights as well as in solid blue, Rand and Testa imparted a varied tone and texture to the overall pattern of this textile design.

This is a textile from United States. It is dated ca. 1950 and we acquired it in 2001. Museum purchase from Au Panier Fleuri Fund.

Its medium is

medium: linen technique: screen printed on plain weave label: screen printed linen

Its dimensions are

H x W: 276.9 × 133.7 cm (9 ft. 1 in. × 52 5/8 in.)

This object was designed by Angelo Testa and produced by Angelo Testa and Company

This object was purchased from Cora Ginsburg, LLC

See more stuff from the Textiles department.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=http://collection.cooperhewitt.org/objects/18692529/ |title=Textile, "IBM", ca. 1950 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=20 December 2014 |publisher=Smithsonian Institution}}</ref>

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