This object is currently on display in room 201 as part of How Posters Work. There are 2 other images of this object. See our image rights statement.

Textile, IBM, ca. 1950

This is a textile. It was designed by Angelo Testa and produced by Angelo Testa and Company. It is dated ca. 1950 and we acquired it in 2001. Its medium is linen and its technique is screen printed on plain weave. It is a part of the Textiles department.

Angelo Testa, the first graduate of the Chicago’s School of Design—the “New Bauhaus”—founded his textile firm in 1947. Designing patterns primarily for use within the architecture and interior design trade, his clients included many of the leading producers of mid-century modern furniture and fabrics, including Herman Miller, Knoll Associates, and Jens Risom.
Little is known about how the IBM fabric was used or how closely Rand and Testa worked on the design. When IBM premiered its boxy, geometric logotype in 1956, designed by Paul Rand, the idea of a coordinated corporate identity system was just taking off. Indeed, Rand’s logo design set the mark for a new standard of graphic communication in business. A corporate identity was intended to be more than a logo, however: it was conceived as a broader program encompassing signage, letterheads, packaging, publications, and more. By presenting the logo in several line weights as well as in solid blue, Rand and Testa imparted a varied tone and texture to the overall pattern of this textile design.

This object was purchased from Cora Ginsburg, LLC. It is credited Museum purchase from Au Panier Fleuri Fund.

Its dimensions are

H x W: 276.9 × 133.7 cm (9 ft. 1 in. × 52 5/8 in.)

Cite this object as

Textile, IBM, ca. 1950. linen. Museum purchase from Au Panier Fleuri Fund. 2001-1-3.

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<ref name=CH>{{cite web |url= |title=Textile, IBM, ca. 1950 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=13 October 2015 |publisher=Smithsonian Institution}}</ref>

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