Please don't steal our images, yeah?

What is this?

A repeating pattern of the IBM logo in three different graphic presentations: narrowly outlined in black, heavily outlined in black, and solid blue. The darkly outlined logos form two vertical stripes.

Why is this in our collection?

Angelo Testa, the first graduate of the Chicago’s School of Design—the “New Bauhaus”—founded his textile firm in 1947. Designing patterns primarily for use within the architecture and interior design trade, his clients included many of the leading producers of mid-century modern furniture and fabrics, including Herman Miller, Knoll Associates, and Jens Risom.
Little is known about how the IBM fabric was used or how closely Rand and Testa worked on the design. When IBM premiered its boxy, geometric logotype in 1956, designed by Paul Rand, the idea of a coordinated corporate identity system was just taking off. Indeed, Rand’s logo design set the mark for a new standard of graphic communication in business. A corporate identity was intended to be more than a logo, however: it was conceived as a broader program encompassing signage, letterheads, packaging, publications, and more. By presenting the logo in several line weights as well as in solid blue, Rand and Testa imparted a varied tone and texture to the overall pattern of this textile design.

This is a textile from United States. It is dated ca. 1950 and we acquired it in 2001. Museum purchase from Au Panier Fleuri Fund.

This image is on display This object is currently on display in room 201 as part of How Posters Work.

Its medium is

medium: linen technique: screen printed on plain weave label: screen printed linen

Its dimensions are

H x W: 276.9 × 133.7 cm (9 ft. 1 in. × 52 5/8 in.)

A timeline of event horizons

This object has been included in the following exhibitions:

See more stuff from the Textiles department.

Do you have your own photos of this object? Are they online somewhere, like Flickr or Instagram? Or have you created a 3D model of one of our objects in SketchUp or Thingiverse? If so then then tag them with ch:object=18692529 and we will connect ours to yours!

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Textile, IBM, ca. 1950 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=30 July 2015 |publisher=Smithsonian Institution}}</ref>

If you would like to tell us more about an object or have found an error in an object record, please fill out this form. Objects that are slated to be on display when the museum re-opens in 2014 are being given priority but all corrections are welcomed!