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Object Timeline

1949

  • Work on this object began.

2001

  • We acquired this object.

2011

2015

2020

  • You found it!

Advertisement, The Composing Room, Inc.: "I Want a Thin Gothic", 1949

This is a advertisement. It was graphic design by Alvin Lustig. It is dated 1949 and we acquired it in 2001. Its medium is lithograph, letterpress on thin glossy paper. It is a part of the Drawings, Prints, and Graphic Design department.

It is credited Gift of Susan Lustig Peck.

Its dimensions are

30.5 x 22.9 cm (12 x 9 in. )

It is signed

Signature printed, upper left: lustig.

It is inscribed

Printed in black ink, center: “I want a thin Gothic…”; lower left: While some of our customers specify type in this way, / most of them are meticulous about designating / face, size, foundry and pedigree. / We’re fond of both kinds. / As conscientious fellows we’ll track down / the type of your desire with only the vaguest description / of its peculiarities. Our people are trained for just / this kind of sleuthing, so call us when you have a type problem, / or even when you haven’t. / A REQUEST ON YOUR LETTERHEAD WILL BRING YOU OUR NEWS GOTHIC SPECIMEN FOLDER; lower right: THE COMPOSING ROOM, INC. / 130 West 46th Street, New York 36, New York / Judson 2-0100.

Cite this object as

Advertisement, The Composing Room, Inc.: "I Want a Thin Gothic", 1949; Graphic design by Alvin Lustig (American, 1915–1955); USA; lithograph, letterpress on thin glossy paper; 30.5 x 22.9 cm (12 x 9 in. ); Gift of Susan Lustig Peck; 2001-29-62

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=https://collection.cooperhewitt.org/objects/18694877/ |title=Advertisement, The Composing Room, Inc.: "I Want a Thin Gothic", 1949 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=30 November 2020 |publisher=Smithsonian Institution}}</ref>