Advertisement, The Composing Room, Inc.: "I Want a Thin Gothic", 1949
This is a advertisement. It was graphic design by Alvin Lustig. It is dated 1949 and we acquired it in 2001. Its medium is lithograph, letterpress on thin glossy paper. It is a part of the Drawings, Prints, and Graphic Design department.
It is credited
Gift of Susan Lustig Peck.
Its dimensions are
30.5 x 22.9 cm (12 x 9 in. )
It is signed
Signature printed, upper left: lustig.
It is inscribed
Printed in black ink, center: “I want a thin Gothic…”; lower left: While some of our customers specify type in this way, / most of them are meticulous about designating / face, size, foundry and pedigree. / We’re fond of both kinds. / As conscientious fellows we’ll track down / the type of your desire with only the vaguest description / of its peculiarities. Our people are trained for just / this kind of sleuthing, so call us when you have a type problem, / or even when you haven’t. / A REQUEST ON YOUR LETTERHEAD WILL BRING YOU OUR NEWS GOTHIC SPECIMEN FOLDER; lower right: THE COMPOSING ROOM, INC. / 130 West 46th Street, New York 36, New York / Judson 2-0100.
Cite this object as
Advertisement, The Composing Room, Inc.: "I Want a Thin Gothic", 1949; Graphic design by Alvin Lustig (American, 1915–1955); USA; lithograph, letterpress on thin glossy paper; 30.5 x 22.9 cm (12 x 9 in. ); Gift of Susan Lustig Peck; 2001-29-62