Poster, The Prepared Professional
The targets in Rand’s poster double as a pair of eyes. This ingeniously simple poster harbors a surprisingly complex metaphor, asking the viewer to identify alternately with the shooter and the target.
It is credited
Gift of Marion S. Rand.
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Its dimensions are
H x W x D: 96.7 × 53.8 cm (38 1/16 × 21 3/16 in.)
It is signed
Signed [imprinted] in blue, lower right: Paul Rand
It is inscribed
Imprinted in gray, lower left: Printing: Sanders Printing Typography: Pastore DePamphilis Rampone Paper: Champion International Corp., Paper Division
Cite this object as
Poster, The Prepared Professional; Designed by Paul Rand (American, 1914–1996); USA; screenprint on paper; H x W x D: 96.7 × 53.8 cm (38 1/16 × 21 3/16 in.); Gift of Marion S. Rand; 2002-11-11
This object was previously on display as a part of the exhibition How Posters Work.