What is this?
An Adler typewriter with typed piece of paper. Across the top: Adler. Lower right, in black ink: Adlerwerke vorm / Heinrich Kleyer AG / Zimmerftr.92/93.
Why is this in our collection?
This early modern German poster is by Lucian Bernhard, the most innovative Berlin-based designer of his era. Bernhard’s importance to the history of graphic design cannot be overestimated. In the field of modern graphics, German designers were a major generative force in the first decade of the 20th century. With the founding of the Deutscher Werkbund, architects, industrial designers, and graphic designers came together to forge an alliance between art and industry. The 1907 collaboration between Werkbund member Peter Behrens and Emil Rathenau, president of Allgemeine Elektricitäts Gesellschaft (AEG), when Behrens organized AEG's first corporate design makeover (including architecture, product design,... more