Poster, "Tropon est L'Aliment le Plus Concentré (Tropon, the Most Concentrated Food Supplement)", 1898 Lithograph on wove paper, lined. Museum purchase through gift of Mr. and Mrs. Lee S. Ainslie III, Marilyn Friedman, and Nancy Marks; General Acquisitions Endowment; Drawings & Prints Council Fund. 2007-2-1.
What is this?
A large and rare example of Van de Velde's only poster design, drawn in 1898 for the Tropon food company as part of a comprehensive design program that appeared on packages of powdered egg whites to advertisements and the company's stationary. This sinuous, abstracted design is one of the most important works of Van de Velde's career and an icon of the Art Nouveau style.
Why is this in our collection?
Tropon Werke manufactured a product to improve public health, which was a protein developed from egg white. In 1898, Tropon’s general manager, Eberhard von Bodenhausen, appointed Henry van de Velde as the firm’s director of advertising and graphic design. In this poster, Van de Velde depicts egg whites separating from the yolks and flowing around the words “est L’Aliment le plus concentré” in a highly original abstract composition. The sinuous treatment of the line and the manner in which the colors, forms, and lettering are integrated and arranged expresses the art nouveau graphic style at its height. Van de Velde's graphics and packaging for Tropon received the respect and admiration of the... more
This object has been included in the following exhibitions:
- Rococo: The Continuing Curve 1730-2008, Friday, March 07, 2008 - Sunday, July 06, 2008