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What is this?

A large and rare example of Van de Velde's only poster design, drawn in 1898 for the Tropon food company as part of a comprehensive design program that appeared on packages of powdered egg whites to advertisements and the company's stationary. This sinuous, abstracted design is one of the most important works of Van de Velde's career and an icon of the Art Nouveau style.

Why is this in our collection?

Tropon Werke manufactured a product to improve public health, which was a protein developed from egg white. In 1898, Tropon’s general manager, Eberhard von Bodenhausen, appointed Henry van de Velde as the firm’s director of advertising and graphic design. In this poster, Van de Velde depicts egg whites separating from the yolks and flowing around the words “est L’Aliment le plus concentré” in a highly original abstract composition. The sinuous treatment of the line and the manner in which the colors, forms, and lettering are integrated and arranged expresses the art nouveau graphic style at its height. Van de Velde's graphics and packaging for Tropon received the respect and admiration... more

This is a poster from Germany. It is dated 1898 and we acquired it in 2007. Museum purchase through gift of Mr. and Mrs. Lee S. Ainslie III, Marilyn Friedman, and Nancy Marks; General Acquisitions Endowment; Drawings & Prints Council Fund. This object is currently resting in our storage facility ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

Its medium is

lithograph on wove paper, lined

Its dimensions are

111.8 x 77.5 cm (44 x 30 1/2 in.) Existing frame: 144.8 x 106.7 x 5.1 cm (57 x 42 x 2 in.)

It is signed

Monogramed in the plate

This object was printed by Hollerbaum & Schmidt and made for (as the client) Tropon Werke Company and designed by Henry Van de Velde

This object was purchased with funds from: Marilyn Friedman , Nancy Marks , Lee Ainslie and Elizabeth Ainslie and fund: General Acquisitions Endowment and purchased from Christie's

This object has been included in the following exhibitions:

See more stuff from the Drawings, Prints, and Graphic Design department.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=http://collection.cooperhewitt.org/objects/18707967/ |title=Poster, "Tropon est L'Aliment le Plus Concentré (Tropon, the Most Concentrated Food Supplement)", 1898 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=20 September 2014 |publisher=Smithsonian Institution}}</ref>

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