What is this?
Overall linear optical pattern based on the outlines of letterforms. At lower left the logo for HorseMove ProjectSpace seems to float above the surface of the poster.
Why is this in our collection?
This selection of graphic work by Michiel Schuurman is representative of the bold vision of contemporary Dutch design. This exhibition poster for Horse Move Project Space explores optical disunity by utilizing computer technologies to create endless patterns of replication and visual complication. These computerized distortions preclude an easy reading of the poster, which challenges the conceptual bias of the printed poster as a means for conveying information. The visual bombardment of the repeated forms compels the viewer to look harder to decipher the information Schuurman was born in Amsterdam 1974 and studied graphic design and typography for two years at the Koninklijke Academie voor de Beeldende... more