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What is this?

Poster for a Dutch graphic design exhibition showing type against a ground of vertical bars resembling a bar code reading. This work, like all of Crouwel posters, is based on a grid system (upon close inspection the pre-printed gridded paper is visible; each line represents 1 cm). The letters of the major text are square, 4.5 x 4.5 cm, while the smaller letters in the subtext are also square, 1.3 x 1.3 cm.

Why is this in our collection?

Although Wim Crouwel trained as a painter at the Academie Minerva (1947–49) in his hometown of Groningen and at the Kunstnijverheids Onderwijs in Amsterdam (1950–52), he rapidly gravitated to the field graphic design field, establishing his own firm in 1954. A major turning point in his professional development came when he met the Swiss-trained designers, Karl Gerstner, Gérard Ifert, and Ernst Scheidegger, who impressed him with their rationalized design and typography, particularly the sans serif font Akzidenz Grotesk, a forerunner to Helvetica. From the Swiss model, Crouwel adopted the practice of the grid as a way of creating visual order. He later acquired from his colleagues the nickname... more

This is a poster from Netherlands. It is dated 1969 and we acquired it in 2009. Museum purchase from General Acquisitions Endowment Fund.

ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ This object is currently resting in our storage facility.

Its medium is

offset lithograph on wove paper

Its dimensions are

94.6 x 64.7 cm (37 1/4 x 25 1/2 in.)

This object was printed by Steendrukkerij de Jong and Company and designed by Wim Crouwel and made for (as the client) Stedelijk Museum Amsterdam

This object was purchased from Van Sabben Poster Auctions

A timeline of event horizons

This object has been included in the following exhibitions:

See more stuff from the Drawings, Prints, and Graphic Design department.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Poster, Visuele Communicatie Nederland (Visual Communication in the Netherlands), Stedelijk Museum Amsterdam, 1969 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=31 July 2015 |publisher=Smithsonian Institution}}</ref>

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