Please don't steal our images, yeah?

What is this?

Poster for a Dutch graphic design exhibition showing type against a ground of vertical bars resembling a bar code reading. This work, like all of Crouwel posters, is based on a grid system (upon close inspection the pre-printed gridded paper is visible; each line represents 1 cm). The letters of the major text are square, 4.5 x 4.5 cm, while the smaller letters in the subtext are also square, 1.3 x 1.3 cm.

Why is this in our collection?

Although Wim Crouwel trained as a painter at the Academie Minerva (1947–49) in his hometown of Groningen and at the Kunstnijverheids Onderwijs in Amsterdam (1950–52), he rapidly gravitated to the field graphic design field, establishing his own firm in 1954. A major turning point in his professional development came when he met the Swiss-trained designers, Karl Gerstner, Gérard Ifert, and Ernst Scheidegger, who impressed him with their rationalized design and typography, particularly the sans serif font Akzidenz Grotesk, a forerunner to Helvetica. From the Swiss model, Crouwel adopted the practice of the grid as a way of creating visual order. He later acquired from his colleagues the nickname... more

This is a poster from Netherlands. It is dated 1969 and we acquired it in 2009. Museum purchase from General Acquisitions Endowment Fund.

Its medium is

offset lithograph on wove paper

Its dimensions are

94.6 x 64.7 cm (37 1/4 x 25 1/2 in.)

This object was printed by Steendrukkerij de Jong and Company and designed by Wim Crouwel

This object was purchased from Van Sabben Poster Auctions

This object has been included in the following exhibitions:

See more stuff from the Drawings, Prints, and Graphic Design department.

Do you have your own photos of this object? Are they online somewhere, like Flickr or Instagram? Or have you created a 3D model of one of our objects in SketchUp or Thingiverse? If so then then tag them with ch:object=18732757 and we will connect ours to yours!

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=http://collection.cooperhewitt.org/objects/18732757/ |title=Poster, "Visuele Communicatie Nederland (Visual Communication in the Netherlands), Stedelijk Museum Amsterdam", 1969 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=19 December 2014 |publisher=Smithsonian Institution}}</ref>

If you would like to tell us more about an object or have found an error in an object record, please fill out this form. Objects that are slated to be on display when the museum re-opens in 2014 are being given priority but all corrections are welcomed!