Poster, Visuele Communicatie Nederland (Visual Communication in the Netherlands), Stedelijk Museum Amsterdam, 1969
Offset lithograph on wove paper. Museum purchase from General Acquisitions Endowment Fund. 2009-13-1
What is this?
Poster for a Dutch graphic design exhibition showing type against a ground of vertical bars resembling a bar code reading. This work, like all of Crouwel posters, is based on a grid system (upon close inspection the pre-printed gridded paper is visible; each line represents 1 cm). The letters of the major text are square, 4.5 x 4.5 cm, while the smaller letters in the subtext are also square, 1.3 x 1.3 cm.
Why is this in our collection?
Although Wim Crouwel trained as a painter at the Academie Minerva (1947–49) in his hometown of Groningen and at the Kunstnijverheids Onderwijs in Amsterdam (1950–52), he rapidly gravitated to the field graphic design field, establishing his own firm in 1954. A major turning point in his professional development came when he met the Swiss-trained designers, Karl Gerstner, Gérard Ifert, and Ernst Scheidegger, who impressed him with their rationalized design and typography, particularly the sans serif font Akzidenz Grotesk, a forerunner to Helvetica. From the Swiss model, Crouwel adopted the practice of the grid as a way of creating visual order. He later acquired from his colleagues the nickname... more
This object has been included in the following exhibitions: