Poster, I [Heart] NY More Than Ever, 2001
Offset lithograph on white wove paper.
Gift of Milton Glaser. 2009-27-1.
- Designed by Milton Glaser
What is this?
At top, the letter "I" is paired with a red heart symbol bearing a black spot at lower left. The letters, N and Y are directly below and the remaining words fill the sheet, becoming smaller on the last line: I [heart] / NY / MORE / THAN EVER / BE GENEROUS. YOUR CITY NEEDS YOU. THIS POSTER IS NOT FOR SALE. Below the logo is the following text: BE GENEROUS. YOUR CITY NEEDS YOU. THIS POSTER IS NOT FOR SALE.
Why is this in our collection?
In his semi-autobiographical book Art is Work, Milton Glaser states that some work “doesn’t aspire to become a part of human history,” but is merely the product of a world driven by advertising. Some images designed by Glaser, however, have become embedded in the cultural fabric of society, like his Dylan poster (1966) and the ubiquitous “I [heart] NY” logo for New York City (1975). The New York City emblem came about through a commission sponsored by the State Commerce Division to promote tourism in New York State. Designed at a time when the city was considered by many to be bordering on unlivable due to its high crime rate, corrupt city officials, and urban flight, the logo cleverly, yet... more