Please don't steal our images, yeah?

What is this?

At top, the letter "I" is paired with a red heart symbol bearing a black spot at lower left. The letters, N and Y are directly below and the remaining words fill the sheet, becoming smaller on the last line: I [heart] / NY / MORE / THAN EVER / BE GENEROUS. YOUR CITY NEEDS YOU. THIS POSTER IS NOT FOR SALE. Below the logo is the following text: BE GENEROUS. YOUR CITY NEEDS YOU. THIS POSTER IS NOT FOR SALE.

Why is this in our collection?

In his semi-autobiographical book Art is Work, Milton Glaser states that some work “doesn’t aspire to become a part of human history,” but is merely the product of a world driven by advertising.[1] Some images designed by Glaser, however, have become embedded in the cultural fabric of society, like his Dylan poster (1966) and the ubiquitous “I [heart] NY” logo for New York City (1975). The New York City emblem came about through a commission sponsored by the State Commerce Division to promote tourism in New York State. Designed at a time when the city was considered by many to be bordering on unlivable due to its high crime rate, corrupt city officials, and urban flight, the logo cleverly, yet... more

This is a poster from United States. It is dated 2001 and we acquired it in 2009. Gift of Milton Glaser.

Its medium is

offset lithograph on white wove paper

Its dimensions are

56 x 35.5 cm (22 1/16 in. x 14 in.)

It is signed

Signed [imrpinted?] in multi-colored ink, lower margin: Milton Glaser

It is inscribed

Imprinted in black, right margin: This poster was designed by Milton Glaser ©2001, printed by Rasco Graphics Inc., and distributed by the School of Visual Arts all of whom love New York.

This object was designed by Milton Glaser

This object was catalogued by Karin Zonis and donated by Milton Glaser

See more stuff from the Drawings, Prints, and Graphic Design department.

Do you have your own photos of this object? Are they online somewhere, like Flickr or Instagram? Or have you created a 3D model of one of our objects in SketchUp or Thingiverse? If so then then tag them with ch:object=18733787 and we will connect ours to yours!

If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=http://collection.cooperhewitt.org/objects/18733787/ |title=Poster, "I [Heart] NY More Than Ever", 2001 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=20 December 2014 |publisher=Smithsonian Institution}}</ref>

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