What is this?
On white ground, an indigo sky with the word "EXODUS” at bottom. From behind "EXODUS" emerge flames, and above the text appear reaching arms bearing a machete, appearing to reach the midnight moon. Below, the credits: OTTO PREMINGER PRESENTS / PAUL NEWMAN - EVA MARIE SAINT / RALPH RICHARDSON - PETER LAWFORD / LEE J. COBB / SAL MINEO - JOHN DEREK / HUGH GRIFFITH - GREGORY RATOFF / JILL HAWORTH IN "EXODUS", with further credits in smaller type.
Why is this in our collection?
In his 1961 ad campaign for Otto Preminger’s film Exodus, Bass creates a poster-within-a-poster that is consumed from below by yellow flames. Bass applies similar imagery to the film’s title sequence, in which a yellow flame flickers along the bottom of a black screen, mingling with the stark white typography before engulfing the full frame.
This object has been included in the following exhibitions: