Poster, Jean Prouvé: Architekt und Konstrukteur, 1978
Offset lithograph on wove paper. Gift of Sara and Marc Benda. 2010-21-44
What is this?
The background is a black-and-white photograph of a multi-story apartment complex, taken from below. The name JEAN PROUVE runs along one of the vertical supports on the left and remaining text is placed in the two lowest trapezoidal-shaped areas.
Why is this in our collection?
This poster was designed by Odermatt on the occasion of an exhibition of the French architect Jean Prouvé’s work at the Museum für Gestaltung (Museum of Applied Arts) in Zürich in 1978. Prouvé was among the most well-known architects working in mid-twentieth century France. The son of Victor Prouvé, a founder of l’Ecole de Nancy—an Art Nouveau artist collective—the younger Prouvé sought to link art and industry throughout the course of his career. Odermatt’s poster design is therefore evidence of the architect’s longstanding fascination with industrial aesthetics. Using a photograph of Prouvé’s design for the Rotterdam Medical School of Erasmus University, Odermatt renders the structure in a blue halftone. The minimal color palette amplifies and intensifies the monumental character of the architect’s angular design, but also offers a backdrop for the simple sans serif typographic forms, which are embedded directly into the architectural scheme.