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What is this?

Poster advertisement for Levi's jeans. Recreation of jeans from its deconstructed thread.

Why is this in our collection?

Graphic designer Stefan Sagmeister relishes the opportunity to get away from the computer screen and work in a more analog fashion. In 2009, Sagmeister and his design team deconstructed a pair of Levi’s 501® button-fly jeans and used all of the individual elements to create a window installation for American Rag’s Los Angeles store. The installation was reproduced in a limited run of 501 posters that were distributed in American Rag’s Los Angeles and San Francisco boutiques. The composition’s shag carpet appearance grew from the difficulty of working with the unruly thread. The Sagmeister design team organized the thread, buttons, rivets, and labels in a collage using the white thread to spell out... more

This is a poster from United States. It is dated 2009 and we acquired it in 2011. Gift of Stefan Sagmeister.

This image is on display This object is currently on display in room 206 as part of Making Design.

Its medium is

offset lithograph on coated wove paper

Its dimensions are

Sheet: 118.9 x 84.3 cm (46 13/16 x 33 3/16 in.)

This object was made for (as the client) Levi Strauss and photographed by Tom Schierlitz Photography and firm: Sagmeister Inc. and the art director was Stefan Sagmeister and design team member: Richard The and Joe Shouldice

This object was donated by Stefan Sagmeister

A timeline of event horizons

This object has been included in the following exhibitions:

See more stuff from the Drawings, Prints, and Graphic Design department.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url= |title=Poster, Levi's, The Strongest Thread, 2009 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=1 August 2015 |publisher=Smithsonian Institution}}</ref>

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