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What is this?

Poster advertisement for Levi's jeans. Recreation of jeans from its deconstructed thread.

Why is this in our collection?

Graphic designer Stefan Sagmeister relishes the opportunity to get away from the computer screen and work in a more analog fashion. In 2009, Sagmeister and his design team deconstructed a pair of Levi’s 501® button-fly jeans and used all of the individual elements to create a window installation for American Rag’s Los Angeles store. The installation was reproduced in a limited run of 501 posters that were distributed in American Rag’s Los Angeles and San Francisco boutiques. The composition’s shag carpet appearance grew from the difficulty of working with the unruly thread. The Sagmeister design team organized the thread, buttons, rivets, and labels in a collage using the white thread to spell out... more

This is a poster from United States. It is dated 2009 and we acquired it in 2011. Gift of Stefan Sagmeister. This object is currently resting in our storage facility ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

Its medium is

offset lithograph on coated wove paper

Its dimensions are

Sheet: 118.9 x 84.3 cm (46 13/16 x 33 3/16 in.)

This object was made for (as the client) Levi Strauss and photographed by Tom Schierlitz Photography and firm: Sagmeister Inc. and the art director was Stefan Sagmeister

This object was donated by Stefan Sagmeister

See more stuff from the Drawings, Prints, and Graphic Design department.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=http://collection.cooperhewitt.org/objects/18794265/ |title=Poster, "Levi's, The Strongest Thread", 2009 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=17 September 2014 |publisher=Smithsonian Institution}}</ref>

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