Poster, Levi's 501, The Button Fly, 2010
Offset lithograph with rainbow foil stamping on coated wove paper. Gift of Stefan Sagmeister. 2011-34-2
What is this?
On a black ground, with colored gradation, a fly composed of circles and Levi's buttons.
Why is this in our collection?
As part of the 2010 marketing campaign for Levi’s button fly, Stefan Sagmeister designed a poster that features a housefly composed of numerous Levi Strauss & Co. buttons in various sizes. While slick and elegant, the housefly poster retains a sensual appeal, evoking something hard, shiny, and metallic. This appeal to the personal, to the senses, and to the emotions, is characteristic of Sagmeister’s work. Sagmeister was born in Austria and studied graphic design at the University of Applied Arts in Vienna and at the Pratt Institute in New York. After short apprenticeships with Leo Burnett’s Hong Kong Design Group and at M & Co., he opened his own firm in New York in 1993, Sagmeister Inc., which has... more