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What is this?

On a black ground, with colored gradation, a fly composed of circles and Levi's buttons.

Why is this in our collection?

As part of the 2010 marketing campaign for Levi’s button fly, Stefan Sagmeister designed a poster that features a housefly composed of numerous Levi Strauss & Co. buttons in various sizes. While slick and elegant, the housefly poster retains a sensual appeal, evoking something hard, shiny, and metallic. This appeal to the personal, to the senses, and to the emotions, is characteristic of Sagmeister’s work. Sagmeister was born in Austria and studied graphic design at the University of Applied Arts in Vienna and at the Pratt Institute in New York. After short apprenticeships with Leo Burnett’s Hong Kong Design Group and at M & Co., he opened his own firm in New York in 1993, Sagmeister Inc., which has... more

This is a poster from United States. It is dated 2010 and we acquired it in 2011. Gift of Stefan Sagmeister. This object is currently resting in our storage facility ZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZZ

Its medium is

offset lithograph with rainbow foil stamping on coated wove paper

Its dimensions are

119.4 x 76.2 cm (47 x 30 in.)

This object was firm: Sagmeister Inc. and made for (as the client) Levi Strauss and graphic design by Sagmeister Inc. and the art director was Stefan Sagmeister and design team member: Joe Shouldice and Richard The

This object was donated by Stefan Sagmeister

See more stuff from the Drawings, Prints, and Graphic Design department.

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If you would like to cite this object in a Wikipedia article please use the following template:

<ref name=CH>{{cite web |url=http://collection.cooperhewitt.org/objects/18794267/ |title=Poster, "Levi's 501, The Button Fly", 2010 |author=Cooper Hewitt, Smithsonian Design Museum |accessdate=23 November 2014 |publisher=Smithsonian Institution}}</ref>

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